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Epic Games Launches Rival iOS App Store in EU and Expands to Android

Epic Games, the creator of the popular game Fortnite, has made a major announcement that is set to disrupt the gaming industry. The company has officially launched its rival iOS app store in the European Union, and it is also launching on Android devices worldwide. This move is expected to bring about a significant shift in the mobile ecosystem and provide users with more choice and competition.

The Epic Games Store will debut with popular games like Fortnite, Rocket League Sideswipe, and Fall Guys. Additionally, Epic Games has expressed its commitment to working with developers to bring their games to the store in the future. This shows the company’s dedication to creating a diverse and vibrant gaming marketplace.

In an exciting development, Epic Games is also partnering with independent mobile store AltStore PAL, which recently announced that its app store will be available for free. This collaboration has been made possible by a grant from Epic Games, further demonstrating the company’s commitment to fostering competition and innovation in the gaming industry.

Looking ahead, Epic Games has plans to expand its reach even further. The company intends to bring its games to Aptoide’s iOS store in the EU and ONE Store on Android. These strategic partnerships will enable Epic Games to reach a wider audience and provide users with more options when it comes to accessing their favorite games.

The return of Fortnite to iOS is a significant milestone, as it comes more than four years after Apple removed the game from its App Store. The long-awaited return is the result of years of legal battles between Epic Games and Apple. Furthermore, regulatory changes brought about by the EU’s Digital Markets Act have forced Apple to open up to new rivals, paving the way for the re-entry of Fortnite into the iOS ecosystem.

Tim Sweeney, the CEO of Epic Games, expressed his gratitude to the European Commission for making the launch of the Epic Games Store possible. He stated that “the tide is turning and the mobile ecosystem is finally opening up to competition.” Sweeney added that this marks tangible progress for developers and consumers, who will now have access to more choices and benefits from increased competition.

To assist users in navigating the installation process, Epic Games has released instructional videos. The company acknowledges that the process of installing the Epic Games Store on iOS and Android can be lengthy due to intentional barriers created by Apple and Google. However, Epic Games remains committed to providing a seamless and user-friendly experience for gamers.

This launch represents a significant challenge for Apple, as it faces a notable rival attempting to challenge its App Store dominance for the first time. The introduction of the Epic Games Store will undoubtedly shake up the industry and provide users with more options and opportunities to explore their gaming preferences.

In conclusion, Epic Games’ launch of the Epic Games Store in the European Union and on Android devices worldwide is a game-changer for the mobile gaming industry. It signifies a shift towards greater competition and choice, benefiting both developers and consumers. With strategic partnerships and a commitment to user experience, Epic Games is poised to disrupt the dominance of Apple’s App Store and revolutionize the way we access and enjoy mobile games.