The luxury rental vacation market is booming, with experts projecting over $100 billion in revenue and 10.7% growth in the United States alone by 2024. However, many high-end renters have expressed disappointment with traditional players in the short-term rental (STR) market. Properties listed on other major rental platforms often fail to meet the standards expected by sophisticated travelers. That’s where Wander comes in.
Wander is set to disrupt the vacation rental market by offering unique high-end properties in sought-after destinations across the country. Despite being just three years old, Wander is on track to achieve profitability by the end of 2024. This success can be attributed to the vision of founder and CEO, John Andrew Entwistle, who experienced his fair share of let-downs as a luxury vacation rental client. Frustrated with poor-quality linens and unreliable WiFi, Entwistle created Wander with the goal of bringing hotel-level quality and consistency to the luxury STR market.
One of the key differentiators for Wander is its transparent pricing and occupancy rates. Unlike other platforms that often have inconsistent fares, all 90-plus locations in Wander’s curated portfolio adhere to meticulous company standards. This ensures that clients receive a 5-star vacation experience, complete with hotel-grade cleaning, privacy, 24/7 concierge services, fast WiFi, modern workstations, and smart-home technology in every rental. With Wander, clients can rest easy knowing exactly what features and amenities they’ll receive upon arrival.
This model has allowed Wander to attract customers from both the luxury hotel and vacation rental markets, tapping into the $1.3+ trillion lodging industry and creating a new category of reliable luxury rentals. The company has already secured over $40 million in investment within its first three years, including support from celebrities like Kevin Durant and Jake Paul. Wander’s advertising tactics, such as TikTok and Instagram content creation, SEO implementation, email marketing, and organic social media posts from satisfied guests, have also played a crucial role in attracting elite clientele.
Behind the scenes, Wander’s success is driven by strategic planning and meticulous attention to detail. The company has implemented targeted plans to navigate the current economic climate, the slowdown in the STR market, and post-pandemic supply chain issues. Leveraging technology, Wander has streamlined operations and enhanced the guest experience. Innovations like Wander AI have revolutionized traditional practices, reducing overhead costs and boosting revenue. Features like automated check-ins and dynamic pricing models expedite processes and optimize profitability. Additionally, Wander AI offers functionalities like Split With Friends, making group travel easier by allowing expenses to be easily shared among friends.
By combining luxury, comfort, and profitability, Wander has emerged as a major player in the luxury vacation rental industry. Its impeccable standards across its portfolio of hotel-grade rental properties have positioned the company to capitalize on the continually growing rental market in the United States.
To discover your next luxury vacation rental, visit Wander’s website and Instagram today.
