Ferrari’s New Production Site: Enhancing Manufacturing Flexibility and Innovation
Ferrari’s CEO, Benedetto Vigna, announced that the company’s new production site in Maranello, Italy, will be primarily used to boost manufacturing flexibility and accelerate the development and rollout of new models. Rather than focusing on increasing output, the approximately 200 million euro investment will prioritize shorter time to market for Ferrari’s luxury sports cars and the production of their first fully electric vehicle (EV), expected to be launched by the end of next year.
Vigna emphasized Ferrari’s commitment to value rather than volume, highlighting the goal of generating more revenue per car. He explained that personalizations, which are customizations requested by customers to tailor their vehicles to their preferences, play a significant role in expanding sales. By offering more tools and technological advancements, Ferrari aims to provide greater flexibility to accommodate the growing demand for personalization among their clientele.
The introduction of Ferrari’s first EV is a significant milestone for the company. Recent reports indicate that this highly anticipated model will have a starting price of no less than half a million euros. Furthermore, Ferrari has already begun developing a second EV model, demonstrating their dedication to the electrification of their lineup.
With an additional car assembly line and a total area of 42,500 square meters, the new facility expands Ferrari’s production capabilities. It is projected to increase the company’s overall theoretical output capacity to approximately 20,000 cars per year, compared to the less than 14,000 cars delivered in 2023. Moreover, this state-of-the-art plant will not only manufacture EVs but also produce components for hybrids and traditional combustion-engine models. Ferrari’s long-term strategy involves offering a diverse range of engine types to cater to different types of customers.
Ferrari’s commitment to technological neutrality is reflected in the design and purpose of the new plant. The company aims to reorganize and optimize production activities across its existing facilities in Maranello, enabling it to quickly adapt to evolving production needs. By centralizing various manufacturing processes, such as the production of axles, motors, and battery assemblies for EVs, Ferrari can enhance efficiency and streamline operations.
The new plant is set to commence production in January of next year, marking an exciting new era for Ferrari. Series production of their first EV will begin in January 2026, signaling the company’s long-term commitment to electric mobility. As Ferrari continues to innovate and adapt, it remains a symbol of luxury, performance, and timeless automotive excellence.