Fiat is planning to offer two distinct families of cars that draw inspiration from different sources. The first family is inspired by the iconic Fiat 500, known for its vintage appeal, while the second family takes inspiration from the original Fiat Panda. According to François Leboine, Fiat’s design boss, these two families cater to different types of customers and allow for creative design opportunities.
Leboine emphasizes that Fiat’s approach to design is not about replicating the past but rather using elements from Fiat’s heritage to tell a story while creating modern and forward-looking products. He points out that the designs draw inspiration from Fiat’s old Lingotto factory in Turin, known for its roof-top test track and utilitarian architecture.
The recent reveal of five new concept cars inspired by the Panda showcases Fiat’s commitment to its utilitarian heritage while incorporating modern design elements. These new concepts have taken inspiration from Fiat’s Centoventi concept, which represents Fiat’s philosophy of simplicity, affordability, and flexibility.
As part of the Stellantis portfolio, Fiat now has access to the value-focused Smart Car platform, which provides the flexibility to accommodate different powertrain options, including pure-combustion, hybrid, and electric. This will enable Fiat to cater to varying global demands and legislation with its new Panda-inspired models.
While the Panda-inspired models focus on practicality and functionality, the Fiat 500 and its derivatives continue to hold a special place for customers who are in love with the vintage vibe of the car. Leboine believes that the 500’s appeal will never fade away and that it represents a timeless history rather than a passing trend.
In terms of design strategy, Leboine hints at future plans for Fiat’s sporting sibling brand, Abarth, but refrains from giving any details at the moment. He suggests that the brand will reveal its design strategy in due course.
Overall, Fiat’s approach to design involves incorporating elements from its heritage to create modern and appealing cars that cater to different customer preferences. The combination of vintage appeal and practicality ensures that Fiat has a diverse lineup that can meet the needs of various customers in the market.