Ford’s plans for its electric three-row SUV have taken a surprising turn. The company has officially canceled the project, marking a shift in its EV and hybrid vehicle strategy. However, this is just one of several announcements made by Ford regarding its future electric vehicle lineup.
One of the major changes is the delay in production for the next-generation electric pickup, which was meant to be the successor to the iconic Lightning. This pickup, built on a dedicated EV platform instead of a modified F-150 one, will now be pushed back by approximately 18 months, with a new target release date in late 2027. Despite the setback, Ford remains committed to its current EV offerings, including the popular Mustang Mach-E and F-150 Lightning.
While the cancellation of the three-row electric SUV may come as a disappointment to some, Ford has assured customers that it is redirecting its focus towards hybrid vehicles for future three-row offerings. The company aims to deliver breakthrough efficiency, performance benefits, and emissions reductions compared to traditional gas vehicles. Furthermore, Ford plans to extend the range of these hybrid vehicles on road trips, addressing one of the concerns often associated with pure electric vehicles. Although no specific timeline has been provided, Ford has promised an update on its electrification plans in the first half of 2025.
In addition to these changes, Ford is actively working on a midsize truck, developed by a skunkworks team in California, with a focus on affordability. This truck is set to launch in 2027, demonstrating Ford’s commitment to offering a diverse range of electric and hybrid vehicles to cater to different customer needs.
While these adjustments to Ford’s electric vehicle roadmap come with financial implications, the company believes they are necessary for the long-term success of its EV business. Ford anticipates incurring a non-cash charge of around $400 million, primarily related to the cancellation of the three-row SUV project. Additionally, there may be additional expenses and cash expenditures totaling $1.5 billion due to these changes. However, Ford remains optimistic about its ability to deliver a profitable EV business in the future.
Despite the cancellation of the three-row SUV, Ford’s commitment to advancing its EV lineup is evident. The company plans to continue evolving its current EV models and is set to begin production of a next-generation commercial van in 2026. Ford’s Ohio Assembly plant will play a crucial role in these endeavors. Moreover, Ford’s giant production facility in Tennessee, originally intended for vehicle assembly, will now focus on battery cell production starting in 2025.
In conclusion, Ford’s recent announcements demonstrate its adaptability and commitment to the evolving electric vehicle market. While the cancellation of the three-row SUV may disappoint some, the company’s focus on hybrid vehicles and the development of a midsize truck show its determination to offer a diverse portfolio of electrified options. With a promise of forthcoming updates and continued investment in its existing EV models, Ford is poised to make significant strides in the electric vehicle industry in the coming years.
