Ford CEO Jim Farley recently spoke exclusively to Autocar about the success of the Ford Mustang and the company’s plans for future variants. Farley expressed his delight with the worldwide sales of the 60-year-old petrol-powered Mustang, claiming it is now the best-selling coupe globally. He mentioned that Ford is considering launching new “authentic” combustion-engined Mustang models, including a four-door variant.
Farley emphasized that any new Mustang derivatives must have the same performance and attitude as the original model. He cited Porsche as an example of a brand that has successfully created derivatives while maintaining the essence of the original car. However, he made it clear that Ford wants to give Porsche a run for its money with a good, American-style approach.
To start this expansion phase, Farley believes Ford must enhance the appeal of the original coupe by offering models that are accessible to traditional buyers and others that take the Mustang upmarket. He mentioned that weight reduction could be one way to improve performance in the affordable versions. Ford is already exploring ways to achieve this through a development program.
Despite Ford’s plans for expansion, Farley emphasized the need to be cautious about diversifying the Mustang brand too much. He mentioned that while some people suggest mixing Mustang with off-road driving, he is unsure about that approach. However, he reassured fans that Ford intends to continue building V8 engines as long as possible.
Although future Mustangs are likely to offer hybrid power to reduce emissions and improve performance, Farley ruled out the possibility of an all-electric Mustang. He stated that while electric power may work well for other Fords, it wouldn’t be right for Mustang.
Farley sees the Mustang’s rise to global prominence as a significant achievement for Ford. When the decision was made to make the Mustang available globally, it was considered a big risk. However, it has paid off, with some of Ford’s biggest dealerships now located in countries like Sweden and Australia. Farley believes the future of the Mustang has never been brighter.
In conclusion, Ford is considering launching new variants of the Mustang, including a four-door model, to cater to its growing global fanbase. CEO Jim Farley is determined to maintain the performance and attitude of the original Mustang while exploring ways to improve its appeal. He believes weight reduction and hybrid power could be key factors in achieving this. Despite the potential for expansion, Farley wants to be cautious about diverging too far from the Mustang’s core identity. The success of the Mustang globally has exceeded expectations and Ford is optimistic about its future.