Ford is planning to introduce smaller electric cars in Europe by 2026, following the launch of a family of electric SUVs. The company has already retired the Fiesta and plans to phase out the Focus in 2025, leaving only the Mustang as its non-SUV passenger car. However, Ford’s boss in Europe, Martin Sander, confirmed that there is still a place for smaller, non-SUV models in the future.
Ford aims to maintain its core values of solid quality and value for money while focusing on design, interior, performance, and equipment. Sander emphasized that the fit and finish of the new Explorer SUV will be of a higher level than before, stating that it is what the brand deserves. He believes that Ford needs to better incorporate the strength of its brand into its European products.
Although Ford has not made a decision on future products after the Explorer and Capri crossovers, which use the Volkswagen Group’s modular EV platform, it has revealed that it has a small team working on its own entry-level electric car. Led by Tesla Model Y engineer Alan Clarke, the project started two years ago due to declining demand for high-priced premium electric cars.
Ford’s supply deal with Volkswagen could potentially give it access to the new MEB Entry platform for its own compact urban EV. However, Sander stated that Ford is focused on bringing iconic and emotional products to Europe, rather than engaging in a volume race or entering segments where others are present.
This move towards smaller electric cars aligns with the growing trend in the automotive industry. As more consumers are becoming interested in electric vehicles, automakers are expanding their offerings beyond SUVs and focusing on smaller, more affordable options. This shift is driven by various factors, including increasing concerns about climate change and government initiatives encouraging the adoption of electric vehicles.
By introducing smaller electric cars, Ford can cater to customers who prefer compact vehicles without compromising on quality or performance. These cars will likely appeal to urban dwellers and those looking for affordable and efficient transportation options. Furthermore, Ford’s partnership with Volkswagen could provide additional opportunities for technology sharing and cost optimization.
Overall, Ford’s plan to offer smaller electric cars in Europe reflects its commitment to adapting to the changing automotive landscape. By combining its core values with innovative design and technology, Ford aims to create iconic and emotional products that resonate with European consumers. This strategic approach positions Ford to remain competitive in the evolving electric vehicle market while staying true to its brand identity.
