Ford Motor has announced its revised plans for a Canadian plant that was initially intended for the production of electric vehicles. Instead, the company will use the facility to build larger, gasoline-powered versions of its flagship F-Series pickup truck. This decision was made due to slower than expected growth in electric vehicle demand.
The automaker had previously delayed the launch of three-row electric SUVs at its Oakville Assembly facility from 2025 to 2027. However, Ford emphasized that it remains committed to these electric vehicles and their timeline, without specifying where they will now be produced.
The Oakville Assembly facility in Ontario, Canada, will now be used to add capacity for 100,000 F-Series Super Duty trucks, including the incorporation of “future multi-energy technology.” This move comes in response to high demand for the Super Duty trucks, which are essential for businesses and individuals worldwide.
While Ford is dedicated to expanding its electric vehicle offerings, it has recognized that not all consumers are ready to fully embrace electric vehicles. Therefore, the company has focused on increasing hybrid production to cater to a wider range of customers. In fact, Ford plans to quadruple its hybrid production over the next few years.
The F-Series trucks, particularly the heavy-duty models, are highly lucrative for Ford, especially within the commercial sector. Apart from the Oakville facility, these trucks are also produced at assembly plants in Kentucky and Ohio. To meet the growing demand for Super Duty trucks, Ford intends to invest approximately $3 billion in expanding production, with a significant portion allotted for the installation of assembly and integrated stamping operations at the Oakville Assembly Complex.
Overall, Ford’s decision to repurpose the Oakville Assembly facility highlights its adaptability and strategic approach in meeting market demands. By utilizing this plant for gasoline-powered trucks while simultaneously investing in hybrid and electric vehicle production, the company aims to cater to a diverse range of consumers and maintain its foothold in the competitive automotive industry.