Ford UK and Ireland boss Lisa Brankin has been recognized as the most influential woman in the British automotive industry at the Autocar Great Women Awards 2024. Brankin’s leadership and dedication to Ford have played a significant role in the manufacturer’s success during a transformative era. She has introduced innovative retail initiatives and embraced influential new technologies while upholding Ford’s reputation in the UK.
Brankin humbly accepted the award, acknowledging the support she has received throughout her career and crediting her team for their contributions. She expressed gratitude to Autocar for uplifting women in the industry and congratulated all the other nominees and winners.
The Great Women initiative, held in association with the Society of Motor Manufacturers and Traders, celebrates the achievements of influential women across the motoring sector. The top 100 list, chosen by Autocar and its panel of judges, includes individuals from various categories such as Executive, Marketing, Retail, Vehicle Development, Manufacturing, and Apprenticeship.
Among the top 100, 12 class winners were recognized, including Cathy O’Callaghan, president and CEO of Ford Motor Credit Company; Sally Dennis, sales director at Mercedes-Benz; and Diane Miller, plant director at Ellesmere Port, Stellantis.
Autocar editor Mark Tisshaw praised Lisa Brankin for her impressive leadership as Ford’s UK boss. He highlighted her efforts in transitioning the brand into a new era with electric passenger cars and expanding its commercial vehicle arm. Tisshaw emphasized Brankin’s value to the global brand and her influence within the industry.
Rachael Prasher, the chair of the judging panel and managing director of Haymarket Automotive, expressed joy at the growth of the Great Women initiative. She mentioned that the initiative aims to inspire others to choose automotive as a career by shining a spotlight on individuals, roles, and businesses.
Mike Hawes, CEO of the SMMT, congratulated all the winners and emphasized the importance of diversity in the automotive industry. He stated that more women are driving success in the UK automotive industry than ever before. Hawes believes that recruiting top-caliber individuals from all backgrounds benefits businesses and instills confidence for the future.
The Autocar Great Women Awards 2024 event included speakers, talks, interviews, and a panel debate featuring prominent figures from various automotive companies. The event was sponsored by several organizations, reflecting the industry’s commitment to recognizing and promoting women’s achievements.
In conclusion, Lisa Brankin’s recognition as the most influential woman in the British automotive industry highlights her exceptional leadership and contributions to Ford. The Autocar Great Women Awards 2024 celebrates the achievements of influential women across the motoring sector and emphasizes the importance of diversity in the industry’s success.