Ford has announced that it will not extend the life cycle of the Focus beyond 2025, despite the drop in demand for electric cars. This decision comes in contrast to other manufacturers who have slowed down the phasing out of their combustion cars due to the decrease in electric car demand.
Ford had previously stated that it would shut down the Focus production line in Saarlouis, Germany by mid-2025. Although the company has been unable to find a buyer for the site, Europe boss Martin Sander has confirmed that there are no plans to extend Focus production. This decision is surprising considering Ford’s adjustment of its EV sales forecast due to slower adoption rates compared to their original assumptions.
In comparison, Mercedes-Benz has granted a stay of execution to its similarly sized A-Class until 2026 due to sustained demand for internal combustion engine (ICE) vehicles. Renault has also canceled the IPO of its electric vehicle division, Ampere, and Jaguar Land Rover (JLR) has decided to slow down its EV transition in favor of building more plug-in hybrid electric vehicles (PHEVs). The Volkswagen Group has also reduced the output of several EVs as supply outpaced sales. Despite these changes in strategy from other manufacturers, Ford remains committed to retiring ICE models and continuing with its switch to electric vehicles.
Sander reaffirmed Ford’s belief that EVs are the future and expects to see a significant increase in volume. He stated that by the end of this year, Ford will have a full range of electric vehicles in both the passenger vehicle and commercial vehicle sectors. He also emphasized that Ford is flexible and can adapt to market demand, giving customers the power of choice.
While Ford is committed to transitioning to EVs, they have not ruled out the possibility of offering smaller electric cars. The company has indicated that after launching a family of four electric SUVs in Europe, they may consider smaller electric car options as well.
In conclusion, Ford’s decision not to extend the life cycle of the Focus beyond 2025 showcases their commitment to retiring ICE models and progressing with the switch to electric vehicles. Despite the drop in electric car demand, Ford remains confident in the future of EVs and expects to see an increase in volume. The company is also open to offering smaller electric car options once they have established their electric SUV lineup.
