Forge’s Loyalty Program allows game companies to create unique loyalty programs that incentivize players to engage with their games. By offering in-game items and rewards, developers can acquire, engage, and retain players. According to Forge CEO Kun Gao, traditional game marketing is no longer effective, with games spending a significant portion of their revenue on acquiring new users. Forge aims to revolutionize marketing to gamers with its loyalty program, allowing developers to turn players into brand advocates and ambassadors.
The company has been in a closed alpha phase, during which it has successfully driven hundreds of thousands of players to the games it works with. Gao explains that Forge has been learning and improving its system during this time, and they have now productized the best features into tools that game developers can use. With the launch of the all-new self-service tools, any game developer can now access Forge’s capabilities for free or upgrade to paid packages to unlock more features.
One of the key advantages of Forge is its ability to target players based on their verified gaming history. Developers can tailor their marketing efforts to specific user interests and offer game content as rewards, rather than relying on traditional marketing channels that lack gamer-centric targeting and gamification functionality. Forge’s loyalty programs are highly customizable and can be tailored to a developer’s unique needs at any stage of game development.
Forge has already partnered with numerous game studios and has received positive feedback from developers who have seen strong results. The platform has been instrumental in driving engaged users to game ecosystems and rewarding communities. With the launch of Season 2, Forge is proud to announce a select group of launch games that will be utilizing its loyalty programs.
Overall, Forge aims to democratize user acquisition for games and provide a gamified user engagement model. The platform allows developers to deploy a multi-channel effort to find players organically and connect with verified creators and influencers who have a proven track record of driving results. By offering a comprehensive toolkit and vibrant user base, Forge empowers game developers to grow their games and attract verified gamers.
