Super League, a developer and publisher, has made a groundbreaking collaboration with Chartis to expand into the world of Fortnite Creative. This partnership aims to provide entertainment and consumer brands with unique opportunities to engage with the game’s massive player base and create immersive experiences and brand integrations.
Chartis is a platform focused on Unreal Editor for Fortnite (UEFN), offering tools that simplify the process of building original games and experiences within Fortnite Creative. With over 157 million monthly plays and nearly one billion monthly impressions, Chartis has a wide network of independent developers, making it an ideal avenue for brands to connect with players.
Through this partnership, Super League and Chartis will develop comprehensive integrations into more than 100 top Fortnite Creative maps, leverage native creators to build unique branded experiences, and effectively engage the 18-35-year-old demographic through the Chartis network.
Matt Edelman, president and Chief Commercial Officer of Super League, expressed his excitement about the partnership and compared it to the company’s success in the Roblox business. He mentioned that Super League knows how to accelerate Chartis’ inspiring formula within the Fortnite Creative community and looks forward to providing clients with world-class solutions to engage the massive Fortnite user base.
Brendan Stock, CEO of Chartis, also shared his enthusiasm for the partnership and praised Super League for their ability to work creatively across gaming platforms. He expressed his excitement about innovating within the Fortnite ecosystem alongside Super League.
Super League, known for creating immersive experiences across various gaming platforms, aims to use its expertise to amplify brand engagement within Fortnite Creative. With access to Chartis’ extensive network and innovative tools, Super League is well-positioned to redefine the boundaries of brand integration within the Fortnite metaverse.
According to Edelman, this collaboration marks the first time they are doing something more formal within Fortnite Creative. They plan to work with brands and IP owners to create integrations across Fortnite and build new islands for players to explore.
Edelman also highlighted the growing popularity of platforms like Roblox and Fortnite Creative among younger audiences. He mentioned that people under 25 are spending more time per day in Roblox and Fortnite combined than they spend on TikTok and YouTube Live. Super League focuses on creating branded games and has software on Roblox that is distributed to 3,500 creators, who share it with their fans.
In contrast to rivals like Gamefam, Super League focuses solely on branded games and spreading the content they create. The company has about 100 employees, and each game takes around four months to build with a team of five people.
Overall, the partnership between Super League and Chartis is set to revolutionize brand integration within Fortnite Creative. With their combined expertise and innovative approach, they are poised to offer unparalleled opportunities for immersive experiences and engage with the gaming industry’s top leaders.