**The Rise of Ten Ten: A Viral Walkie-Talkie App for Teens**
In less than a year, French startup ten ten has taken the app world by storm with its walkie-talkie app designed specifically for teens. This unique messaging platform allows users to send voice messages to their close friends, even when their phones are locked. While the concept of walkie-talkies is not new, ten ten has brought it into the digital age, and teens have clearly embraced it.
Ten ten’s sudden rise to popularity is particularly notable in France, where it has been downloaded over 1 million times. Since its recent launch on Android, the app has seen a whopping 6 million downloads worldwide. The app’s success can be attributed to its ephemeral nature, aligning with the values and desires of today’s teens. According to ten ten co-founder and CEO, Jule Comar, the app’s name, “ten ten,” is derived from CB codes, where it means “Transmission completed, standing by.” This resonates with the app’s mission of providing instant and seamless communication among friends.
One key feature of ten ten is its use of PINs as user IDs, which allows users to find and connect with each other. Additionally, the app asks for access to the user’s contacts, but no one is added without the user’s action. This combination of features creates inherent virality, with users sharing their PINs on social media platforms. TikTok has also played a significant role in driving the app’s growth.
However, ten ten has faced some criticism and misinformation. Some articles have portrayed the app in a negative light, while fake news has spread accusing it of being a Chinese app involved in data spying. In response, ten ten emphasizes that it is a French company registered since 2021 and subject to GDPR regulations. Its privacy policy assures users that all conversations are ephemeral and not stored, and their data will never be sold.
While the app’s monetization strategy is not yet clear, ten ten has plans to explore various options in the future. Its current success will likely attract venture capital funding to support its growth. French VC Hugo Amsellem sees ten ten as part of a larger trend among French startups focused on increasing social status through software and luxury devices.
As ten ten continues to gain popularity, its CEO, Jule Comar, acknowledges that their current position is both privileged and fragile. He describes the exhilaration and responsibility of being at the forefront of consumer social apps and acknowledges that the journey has just begun.
Despite its success, ten ten faces challenges related to generational gaps and concerns from teachers. The app’s ability to bypass lock screens and play messages out loud has raised concerns about classroom disruptions. However, these issues can be addressed through teaching phone hygiene and implementing airplane mode during class.
Instead of viewing ten ten as a cause for moral panic, it can be seen as an opportunity for parents to appreciate the resurgence of cultural artifacts like walkie-talkies. The success of shows like ‘Stranger Things’ has likely contributed to the app’s appeal. Comar believes that the app fills a communication gap among close friends, providing a seamless experience akin to living under the same roof.
In conclusion, ten ten’s viral success demonstrates the power of innovative communication platforms tailored to specific user demographics. Despite facing criticism and misinformation, the app’s commitment to privacy and user experience has contributed to its rapid growth. As it continues to evolve and secure funding, ten ten has the potential to revolutionize how teens communicate and connect with their friends.