Gamescom Latam, in partnership with the BIG Festival, has quickly become a major gaming expo in São Paulo, Brazil. In its first edition, the event attracted over 100,000 visitors and featured 124 exhibitors from 66 countries, including 700 studios and 200 publishers. The success of Gamescom Latam demonstrates the global reach and strength of the games industry.
The event, which took place from June 26 to June 30, proved to be a significant milestone for Gamescom. For the first time, the Germany-based company created a combined event in South America with the BIG Festival. Last year, the BIG Festival drew 50,000 people, but this year’s Gamescom Latam surpassed all expectations.
Gerald Böse, CEO of Koelnmesse, expressed his pride in the debut of Gamescom Latam in Brazil and emphasized the event’s ability to complement the company’s international portfolio. The success of Gamescom Latam highlights the growing importance of the gaming industry on the continent.
Esports played a prominent role at Gamescom Latam, showcasing its increasing popularity within the gaming community. The event also served as an important business hub, attracting nearly 2,000 professionals from 66 countries who were seeking opportunities for agreements and investments. With over 11,982 meetings requested, the event has the potential to generate over $200 million in new business prospects.
Gamescom Latam also offered attendees the chance to learn about the industry’s vision and future through various sessions led by international figures. With 226 hours of content scheduled, participants had the opportunity to watch 194 sessions led by 434 speakers, including notable figures such as David Alpert, producer of The Walking Dead, and Chance Glasco, one of the creators of the Call of Duty franchise.
The event drew visitors from all around the world, with over 314 communication channels participating in addition to Brazilian and international media partners. Over 4 million people followed the event through live broadcasts, showcasing the global interest in Gamescom Latam.
Overall, Gamescom Latam proved to be a resounding success, with over 400 game titles to test and 81 releases across 25,000 square meters of exhibition space. The event’s growth is expected to continue, with plans for a larger edition in 2025 at the new location, Anhembi Convention Center. Pierre Mantovani, CEO of Omelete Company, expressed his satisfaction with the inaugural Gamescom Latam and emphasized the focus on improving and growing with the gaming industry in Latin America.
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