Hawke Media, a leading marketing agency, has recently acquired Lemonade, an entertainment agency known for its expertise in branded entertainment, gaming, and blockchain activations. This strategic move is aimed at enhancing Hawke Media’s production capabilities and expanding its services to the gaming and entertainment sector.
Erik Huberman, CEO and founder of Hawke Media, expressed his excitement about this partnership, stating that it represents the next phase in dominating the marketing arena. He believes that combining Hawke Media’s strengths with Lemonade’s production expertise will result in high-quality, branded entertainment content.
Lemonade is renowned for its narrative-driven campaigns across various marketing channels and platforms. The agency’s unique Story 360 process allows them to uncover compelling stories that drive their clients’ campaigns. With a client roster that includes big names like Disney, Free Fire, Square Enix, Meta, TikTok, and Dior, Lemonade has established itself as a key player in the industry.
Trevor Dudeck, co-founder and CEO of Lemonade, sees this acquisition as a landmark moment for the agency. He plans to leverage Hawke Media’s strategic resources and network to expand Lemonade’s reach in the branded entertainment space.
Hawke Media has a track record of making successful acquisitions, with at least 10 high-profile acquisitions since 2018. The company’s valuation now exceeds $150 million, and its client list includes prominent brands like Verizon, Barstool Sports, and Funko. As part of the acquisition, Hawke Media intends to retain Lemonade’s existing staff, ensuring a seamless transition.
Both Hawke Media and Lemonade recognize the growing demand for long-form content such as shows and branded films. They believe that their partnership will enable them to deliver compelling storytelling while providing top-rated performance to support their clients’ business goals.
In addition to this exciting development, GamesBeat has also partnered with Lil Snack to offer customized games for their audience. This collaboration allows gamers to engage with GamesBeat’s content through play, creating a unique and immersive experience.
Overall, Hawke Media’s acquisition of Lemonade signifies a strategic move to strengthen its position in the marketing industry and expand into the gaming and entertainment sector. With their combined expertise and resources, they are poised to deliver compelling branded entertainment content while providing top-notch performance marketing services.