Honda Targets EV Sales in Japan with Electric N-Van e:
In an effort to boost electric vehicle (EV) sales in Japan, Honda is focusing on a popular market segment: kei vans. These compact, city-friendly cargo- and people-haulers are a common sight on Japanese roads, making them an ideal target for Honda’s EV ambitions. The electric N-Van e: was specifically developed to cater to a wide range of jobs and use cases.
While the N-Van e: was unveiled in December 2022, details about the model were scarce. However, it is based on a three-cylinder-powered van that was introduced in Japan in 2018. From a design perspective, the N-Van e: retains its tall and narrow shape, resembling a box. However, there are variations in design features across different trim levels. Notably, the e: FUN variant stands out with its heritage-inspired round LED inserts in the headlights and is available in a range of trim-specific colors and combinations.
Honda has designed the N-Van e: with multiple purposes in mind, offering a version to suit nearly every customer. The lineup includes four trim levels: e: L4, e: FUN, e: G, and e: L2. The e: L4 is designed for both commercial and leisure users, featuring four seats. Meanwhile, the e: FUN also has four seats but is more focused on leisure activities, boasting a nicer interior. The e: G is equipped with a single seat and a reshaped dashboard, allowing users to carry longer items. Finally, the e: L2 features a tandem configuration with two seats.
While full specifications have yet to be announced, we do know that the N-Van e: is powered by a single electric motor that propels the front wheels. The battery pack is capable of providing up to 152 miles of range, which is more than sufficient for the typical usage of kei vans in busy urban areas where they are frequently used for deliveries. Notably, Honda has managed to retain the van’s spacious trunk despite the electric powertrain.
In terms of pricing, the N-Van e: is priced between ¥2,439,800 and ¥2,919,400, which roughly equates to $15,600 and $18,600, respectively. It’s worth mentioning that the gasoline-powered N-Van starts at ¥1,365,100 or around $8,700.
By targeting the kei van segment with the N-Van e:, Honda aims to make significant headway in the Japanese EV market. With its practical design, range, and various trim levels tailored to different user preferences, the N-Van e: has the potential to attract a wide range of customers. Honda’s strategic move demonstrates their commitment to expanding their EV offerings and making sustainable transportation options more accessible to consumers.