## Bootstrapping to Stay True to the Vision
FarmboxRx, a direct-to-consumer produce box company, made the decision to bootstrap from the beginning due to a lack of investor interest and a desire to stay true to its original vision. Founder Ashley Tyrner revealed that venture investors were only interested in supporting the company if she agreed to pivot towards the popular trend of meal kits. However, Tyrner was determined not to jump on the meal kit bandwagon and instead focused on her produce box-focused model.
## Leveraging the Healthcare Industry
In 2020, FarmboxRx seized an opportunity when health plans were given the ability to offer food as medicine. The company started collaborating with health plans to provide their produce boxes as a preventative measure, allowing health plan customers to use food as a form of medicine. Initially, breaking through the bureaucracy and compliance of working with government-sponsored healthcare was challenging, but FarmboxRx persevered and now partners with approximately 90 plans.
## A Powerful Combination: Fresh Produce and Nudges
Through their collaboration with health plans, FarmboxRx not only supplies fresh produce to individuals with chronic conditions who can benefit from it, but they also incorporate nudges and reminders. These prompts encourage users to take proactive steps towards improving their health, such as scheduling a colonoscopy or an eye exam. By combining fresh produce with gentle reminders, FarmboxRx empowers users to prevent their health issues from worsening.
## Strong Growth and Future Opportunities
FarmboxRx has experienced significant growth through its partnership with health plans, but there are still numerous untapped opportunities within the healthcare industry. Over the years, the company has received inbound interest from investors while Tyrner remained dedicated to building the product according to her vision. Now, FarmboxRx is ready to scale and is actively seeking external funding from investors who can contribute to their next phase of growth. With its position as a growth stage company, FarmboxRx is poised to make a significant impact in the healthcare sector.
In conclusion, FarmboxRx’s decision to bootstrap allowed them to maintain their focus and avoid compromising their original vision. By leveraging the healthcare industry and partnering with health plans, the company has found a unique niche that combines fresh produce and proactive health reminders. With strong growth and a readiness to take on outside investment, FarmboxRx is poised for success as it enters its next stage of growth in the healthcare sector.