Tiktok came into mainstream adoption with over 1 billion users across the world within a few years after it was launched in 2016. Its users cut across different age grades with a vast population between the ages of 16 and 25.
Over the years, the platform has grown from a fun app where users create short video content to showcase their dancing skills to a platform where big brands market their products.
Now, businesses and brands worldwide use this platform to create awareness for their brands and make considerable sales in return. As a business owner, growing in TikTok is one significant way to boost your business quickly.
If you want to adopt social media for traffic generation, brand awareness, and a boost in sales, then this platform should be at the top of your list. This guide will provide all the necessary information to successfully promote your brands on the platform in 2024.
What is TikTok Marketing?
Tiktok marketing promotes or markets your brand, product, or services on the platform. With TikTok marketing, many marketing techniques are involved, from advertising to influencer marketing and creating viral video content.
It could also involve creating engaging content and informative videos and utilizing the platform’s advertising options to reach a broad audience for your brand. TikTok marketing aims to increase brand awareness, drive traffic to your page, and boost sales through creative and entertaining videos tailored to your audience.
There are two major types of TikTok marketing and they include;
TikTok influencer marketing
TikTok influencer marketing is the process whereby a business partners with content creators to promote their business on the app. Many creators on this platform can boost thousands and millions of followers who actively engage in their content.
Therefore, a mutual collaboration between a business owner looking to grow their brand and a creator who helps promote their products and services could occur. This would increase the business’s visibility and brand awareness and drive sales.
Usually, the two parties agree on the means and method of payment. This could be gifting the product to the creator influencer, making payment in cash, or even both.
For instance, a brand might pay a Photographer creator to use or promote their cameras or video sets. The influencer market has continued for a few years and has come to stay.
Brands that leverage influencer marketing to promote their business will reap the benefits in the long run.
TikTok affiliate marketing
With affiliate marketing, content influencers promote services and products and, in return, earn a commission from the sales of such products. It’s as common as influencer marketing.
You may have heard an influencer ask his/her audience to use a certain code or coupon to get a discount on a purchase.
Now, the brand in question can directly oversee how much sales the influencer can drive toward the site simply by checking how many times the coupon code was used to purchase an item.
TikTok affiliate marketing is an easy way to connect your brand to creators who will drive more sales at a discounted rate. There are over three types of affiliate marketing options on this platform, and they include;
- The Shop Plan is the simplest and easiest affiliate marketing technique. Business owners can set a fixed commission rate for all their products and goods. This way, creators can make 5-10% off each product sold on the page or website.
- The Open Plan: In the open plan, brands can set different commission rates for other products. This could depend on the quality or price differences between each of the products displayed. Also, this plan is open to all creators.
- The Targeted Plan: The targeted plan is made explicitly for sure creators. It allows brands to invite specific creator influencers to help their products or services.
How to promote your brand on TikTok
Create a business account.
The TikTok app has various features that can help you promote sales and marketing. One of these features is a TikTok business account.
TikTok business accounts have features such as a commercial music library, an email button, access to the creator’s den, and auto-replies.
If you already own a TikTok account, switching to a TikTok business account is more convenient. However, creating a TikTok account is free if you are new to this app.
Here’s how to switch to a business account:
- Go to your account profile.
- Click on the menu button.
- Then, tap on the Settings and Privacy option.
- Select Account
- Next, click on the Switch to Business Account option.
Congratulations, your account has been successfully switched to a TikTok business account. Once this is done, You’ll be taken through a few features to get acquainted with the features to help you get started.
Create original video content.
Originality is the backbone of every brand, especially if you want to build a strong online audience for TikTok. Once you are done switching to a TikTok business account, it is time to explore the unique features by simply creating video content.
This could either promote your brand or create awareness about your products, or better still, it could be informative. When you constantly create engaging content, you actively engage your audience in marketing and informative content.
This will get them glued to your page and ready to jump on any offer you showcase. You may also be lucky enough to appear on TikTok’s Discover page.
Collaborate with TikTok influencers
Next, start collaborating with influencers to help promote your video content in the space. As a business owner using TikTok for business, influencers are great ways to build an online presence, reach your target audience, and ultimately drive sales to your page.
With their influence, they could create user-generated content and upload it on their pages to attract buyers for your products in return for an agreed price.
Use Tiktok Ads to increase the reach of your product campaigns.
TikTok Ads are another effective way to engage in TikTok marketing. They showcase your products to a wide range of audiences. Here, influencers get paid a specific commission once a buyer uses their coupon code to make a purchase.
Choosing the best influencer for your brand
It is one thing to decide to engage in influencer marketing; it’s another thing to pick the right influencer for your brand. If you’re a business owner looking to promote your brand, there are certain things to look out for to ensure you pick an influencer that aligns with your brand’s needs.
Here are certain boxes to tick off:
- Evaluate their content quality
- Check brand alignment
- Ensure their niche matches your brand
- Analyze engagement rates
- Check the authenticity of their followers
- Go through past collaborations with other business
- Access the influencer’s reputation within the T.T. industry.
Benefits of TikTok marketing
Increase brand awareness
Through influencer marketing, brands and businesses can create awareness about their products and services quickly. As we all know, T.T. is home to various users who spend time engaging in content on the platform.
Engaging an influencer to promote their products can increase the visibility of their business and help them reach their audience.
Promote products
TikTok influence is a great way to promote products on the internet. You can turn TikTok users into buying audiences through well-structured video content showcasing various products and services offered by your brand.
As a business owner struggling with low sales, influencer marketing can help you skyrocket your sales quickly.
Grow your audience
Building your TikTok presence is way easier and faster when you engage with content influencers. These influencers have the influence and your intended audience, so by repeatedly engaging their services for your brand, you can, in turn, grow your brand audience.
Attract new customers
Attracting new customers is one of the sole reasons most brands engage in influencer marketing. With the help of an influencer and your intended audience, you can boost sales by attracting new customers.
This could also be achieved through user-generated videos from your favorite TikTok influencer.
6 Ways to create a TikTok marketing strategy
Get to know Tiktok
As a business owner, you are required to spend a reasonable amount of time getting acquainted with the ins and outs of the TikTok app. It is easier to create up-to-date video content with the latest trends when you closely follow what is feasible.
Feel free to explore the platform, engage in different types of content, and find out what works and what does not. By studying the different editing styles, trending sounds, and recent challenges, you are already on your way to becoming a pro. It also helps you get acquainted with the Tiktok marketing strategy.
Research your target audience.
Once you are done exploring, it is time to find your audience. As a business owner, your audience is best suited to engage in your content and more likely to make a buying decision.
As an app with billions of users, finding that tiny part that resonates with your type of content could be overwhelming. Firstly, check out similar content related to your brand and see the kind of people following their content.
If you are promoting a product suitable for young people between 16 and 30 years old, it might be easier to find your audience. Research has shown that 40% of GenZers are more likely to engage in TikTok videos than Google videos. Next, research the type of content your audience is expected to resonate with and start creating!
Perform an audit on your competitors.
Every business owner should answer the question, “Who are your competitors?” If your competitors are on Tiktok, it’s time to step up so you don’t miss out on action. Firstly, start by researching their profile to access the type of content they create and which ones get more visibility and engagement.
Closely following your competitors helps you gain first-hand experience of current trends and identify each competitor’s strengths and weaknesses. This, in turn, enables you to create better content.
Set goals to grow your business
Setting business goals is a great way to achieve business success quickly. Whether you plan to build your audience, create brand visibility, or promote your products, a goal helps you achieve these targets faster than you think.
Consider using the S.M.A.R.T. goal framework, which represents;
- Specific
- Measurable
- Attainable
- Relevant and
- Timely, and watch your business boom.
Post frequently
No doubt, the saying that quality is better than quantity stands, but with this platform, quantity is almost as important as quality. T.T. recommends that creators and business owners post actively at least 4 times per day, which helps to increase visibility.
Start by making a content calendar that alerts you when you ought to post content and stick to it.
Closely follow your analytics.
It’s important to know that it doesn’t end with posting attractive content on your page, as closely following your analytics helps you keep track of your growth.
Analytics is an easy way to gauge whether your business strategy, influencer marketing, or affiliate marketing is working. At most, check your analytics once a month and study the TikTok algorithm. Always remember to upgrade your marketing strategy continuously to a more unique one.
Wrap Up
TikTok is one of the fastest-growing platforms in this digital age. As a business owner, TikTok for business is a great way to ensure your brand’s visibility, drive traffic to your page, and boost sales.
We have listed the steps to switching from a personal account to a professional business account and the best TikTok marketing strategies to watch in 2024.
By following this technique and the S.M.A.R.T. goal framework, your brand growth and development will skyrocket quickly.