Imaginary Ones has been making significant strides in the gaming industry. In 2022, the company sold out its limited collection of non-fungible tokens (NFTs). Following that success, it launched two Web3 endless runner games in 2023, namely Bubble Rangers and Bubble Riders. These games incorporate in-game NFTs, such as skins, which add to the overall gaming experience.
The company also recently partnered with Hugo Boss, a renowned fashion brand. This collaboration resulted in the inclusion of exclusive in-game items from Hugo Boss within Imaginary Ones’ games. Such partnerships not only create unique opportunities for players but also demonstrate the potential for brands to extend their reach through the gaming industry.
Imaginary Ones’ CEO, Clement Chia, revealed that the journey to Bubble Rangers was not a straightforward one. Initially starting with a desktop game called Imaginary Rides, which garnered an impressive 6 million plays in just over three weeks, the company recognized the growing demand for family-friendly games that are easy to pick up and play. Chia emphasized that this realization played a crucial role in shaping Bubble Rangers into what it is today.
Co-founder and COO David Lee expressed his excitement about the positive response received from key Web3 investors. He believes that their support is a testament to Imaginary Ones’ track record and the potential of their Web3 entertainment roadmap. Lee also highlighted that while the company is rooted in the crypto world, their ultimate goal is to create entertainment experiences that transcend the boundaries of traditional gaming.
Imaginary Ones’ success in securing new investments and achieving significant milestones in the gaming industry demonstrates the growing interest and opportunities within the Web3 space. With a focus on creating immersive and inclusive entertainment experiences, the company is poised to shape the future of gaming and establish itself as a key player in the industry.
