Ineos has recently launched its new Arcane Works personalization service with the introduction of the Detour, a luxurious and highly personalized version of its Grenadier 4×4. This limited-run vehicle, unveiled at the prestigious Goodwood Festival of Speed, offers buyers a higher level of customization and long-distance comfort compared to the standard Grenadier. Ineos plans to produce only 200 units of the Detour, making it an exclusive and sought-after model.
The Detour represents the first model from Ineos’s Arcane Works, which can be seen as their equivalent to Bentley’s Mulliner or JLR’s SV program. While the standard Grenadier is built in Hambach, France, the Detour will be hand-finished in the UK, adding an extra level of craftsmanship and attention to detail.
With prices starting at £134,100 in the UK, the Detour is significantly more expensive than even the most expensive version of the standard Grenadier. Ineos justifies this higher price by offering a truly bespoke experience to its customers. The company plans to collaborate with UK craftspeople during the personalization process, working with experts in leather upholstery, cashmere, and jewelry to create a truly unique vehicle. This level of attention to detail and craftsmanship sets the Detour apart from its competitors.
One of the standout features of the Detour is its range of customization options. Buyers can choose from a variety of special colors, each hand-polished to enhance the finish. Additionally, owners have the option of having their Detour hand-sprayed in a custom color to match any sample they provide or any other cars they own. This level of personalization allows owners to create a truly one-of-a-kind vehicle that reflects their individual style and taste.
Inside the cabin, the Detour offers new finishes for the cabin trim, quilted leather seats, and a cashmere headlining. The attention to detail extends to the laser-etched aluminum kick plates under the doors, adding a touch of luxury to the interior. These bespoke features further enhance the overall sense of exclusivity and refinement that the Detour offers.
But the Arcane Works program is not just about personalization. It also serves as Ineos’s in-house R&D arm, allowing the company to test and develop new technologies and systems for future Ineos vehicles. This includes uprated engine modifications, new chassis systems, and the exploration of new materials and features. By integrating the personalization process with research and development, Ineos can offer its customers cutting-edge technology and innovations that enhance the overall driving experience.
In conclusion, Ineos’s launch of the Arcane Works personalization service with the Detour showcases the brand’s commitment to providing customers with a truly bespoke and exclusive vehicle. With a limited production run and a high level of customization options, the Detour offers a level of luxury and individuality that sets it apart from other vehicles in its class. Furthermore, by incorporating research and development into the personalization process, Ineos ensures that its customers benefit from the latest advancements in automotive technology. The Detour represents a new era for Ineos and sets a high standard for future models from Arcane Works.
