Infinite Reality, an immersive AI company, has made a significant move in the world of digital media and ecommerce by acquiring Action Face, an AI-powered avatar creation platform. This acquisition allows Infinite Reality to offer its users the ability to create lifelike 3-D avatars using just a simple selfie. The acquisition aligns with Infinite Reality’s goal of providing deeper and more immersive fan and customer engagement for brands while driving better business outcomes for its clients.
By integrating Action Face’s technology into its platform, Infinite Reality aims to enhance its offerings and provide users with more dynamic and personalized interactions. The company also plans to maintain Action Face’s valuable relationships with partners, including NBALAB, the National Basketball Association’s research and development incubator focused on innovative design and strategic partnerships.
The all-stock transaction between Infinite Reality and Action Face values Infinite Reality’s shares at $3.5 billion, demonstrating the market’s confidence in the company’s vision and capabilities. This deal also highlights Infinite Reality’s commitment to strategic growth and innovation. With the projected value of immersive experiences expected to reach $5 trillion by 2030, Infinite Reality is well-positioned to lead and scale within this category.
John Acunto, CEO of Infinite Reality, expressed his excitement about the potential of Action Face’s technology within their platform. He explained that customized, hyper-realistic avatars empower brands and customers to express themselves and engage with each other in new and dynamic ways. This level of interaction was previously limited to video games but now extends beyond flat profile photos.
Infinite Reality has been on an acquisition spree recently, further solidifying its position as a leader in the industry. Prior to acquiring Action Face, the company purchased Ethereal Engine, a 3D web engine maker, for $75 million. It then acquired social sports platform Stakes for $8 million before making its biggest deal yet with the $250 million purchase of Drone Racing League. These acquisitions have allowed Infinite Reality to increase its value by $1 billion in just 11 weeks.
The CEO of Action Face, Kenny Davis, expressed his excitement about joining Infinite Reality’s portfolio. He believes that being part of Infinite Reality will enable them to scale their technology and reach a wider audience of brands and consumers. In a world where the digital and physical realms are merging, Davis sees the opportunity to shape the future of interactive entertainment and commerce through their combined expertise.
Action Face’s technology allows users to create photorealistic 3-D avatars that reflect their unique facial features. The avatars can be customized with different hairstyles, poses, and outfits, and come to life through videos called Action Clips. These videos can be shared on social media or with friends. Action Face has also developed technology to transform a user’s on-screen avatar into a 3D-printed figurine, allowing users to have a physical representation of their digital self.
The acquisition of Action Face by Infinite Reality signifies the growing demand for photorealistic avatars and the desire for greater self-expression and authenticity in virtual interactions. By offering users the ability to create highly personalized avatars, Infinite Reality aims to make virtual experiences feel more natural and appealing.
Infinite Reality’s impressive list of investors includes RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more. These investors further validate Infinite Reality’s position as a leading company in the immersive AI space.