Instagram is making a significant update to its live broadcast feature by introducing the ability for users to go live with just their Close Friends list. This new feature, called “Close Friends on Live,” allows users to have more control over who can see their live broadcasts. While Instagram initially launched live broadcasts in 2016 as a public feature, the company has realized that not everyone may be comfortable with going live to all their followers.
For celebrities and influencers, live broadcasts have been a valuable tool for connecting with fans and sharing their experiences. However, for regular users, the idea of going live to such a broad audience may not be appealing. With the introduction of the Close Friends on Live feature, Instagram is giving users the option to limit their live broadcasts to a select group of people. This move is likely to entice those who have been hesitant to use the feature in the past to give it a try.
This update aligns with Instagram’s broader strategy of focusing on more private and curated connections on its platform. Late last year, the company introduced a status feature called Notes, which allows users to update their real-world friends using text and emojis. Users can post a Note that will appear at the top of their friends’ inboxes for 24 hours, providing a lightweight and private way to start conversations.
By releasing features like Close Friends on Live and Notes, Instagram is catering to regular users who miss the early days of the platform when it was primarily about connecting with real-life friends. As Instagram becomes increasingly associated with influencers and advertisements, it’s essential for the social network to provide features that prioritize genuine connections among its user base. This move could help Instagram maintain its appeal and keep users engaged by offering more personalized and intimate ways to connect.
