Instagram has announced a new feature that allows users to add multiple audio tracks to their Reels worldwide. This update gives creators more creative flexibility by allowing them to visually align audio with elements like text, stickers, and clips. Users can add up to 20 tracks in a single Reel and have the option to trim the audio to include only the desired portion.
The addition of multitrack audio simplifies the process for creators, as they no longer need to use another editor to mix multiple tracks into one before applying it to their clips. This streamlines the editing process and saves time for content creators who want to incorporate various audio elements into their Reels.
Instagram is attributing the overall combined track to the creator, allowing them to encourage their fans to reuse the unique mix. This not only gives credit to the creator but also promotes the sharing and remixing of content within the Instagram community.
This new feature aligns with Instagram’s recent shift in focus towards short-form videos. Instagram head Adam Mosseri stated that the platform aims to prioritize users sending each other short videos rather than emphasizing long-form content. Mosseri explained that long-form videos can reduce interaction with friends and discourage sharing among users. By focusing on short-form video content like Reels, Instagram maintains its core identity of connecting people with friends while still providing a creative outlet for users.
With the increasing popularity of short-form video platforms, Instagram’s decision to enhance its Reels feature with multitrack audio demonstrates their commitment to staying relevant and competitive in the social media landscape. By offering new tools that empower creators and enhance the user experience, Instagram continues to attract and engage a wide range of users who want to express their creativity in unique and shareable ways.