Instagram Threads, the column-based social media tool, is making waves in the industry. This comes on the heels of X’s decision to rebrand itself and turn TweetDeck into X Pro, a paid service. Mark Zuckerberg recently announced that the social network is testing pinned columns on the web, a feature that could potentially revolutionize how users interact with the platform.
While the details of this new tool are still unclear, the screenshot shared by Zuckerberg suggests that users will be able to pin topics on the interface. This could be a game-changer for individuals looking to monitor specific trends on social media. The flexibility of the tool, however, remains to be seen, and Meta has yet to provide further information on its capabilities.
Interestingly, this move by Meta could also open up possibilities for third-party developers. The Threads API might allow them to present content from the social network in innovative ways. Although Meta has not yet revealed any plans to let developers create independent Threads clients through its API, this new feature could potentially lay the groundwork for such developments.
It is worth noting that some developers have already created TweetDeck-like experiences for other social networks like Bluesky and Mastodon. In fact, Mastodon has its own built-in TweetDeck-style interface on the web. However, Zuckerberg’s announcement marks an important step in the direction of a column-based tool for Threads.
With all the excitement surrounding this new development, one question remains unanswered: will they name it ThreadsDeck? Only time will tell what Meta decides to call this column-based social media tool. Regardless of its name, it has the potential to transform the way users engage with Instagram and other social networks, offering a more organized and customizable experience.
