Intel has announced the unveiling of its new discrete GPU, the Arc A760A, specifically designed for cars. The company aims to bring the “triple-A gaming experience” from home to the automotive industry. Although Intel has not disclosed any specific automotive partners, vehicles equipped with these new chips are expected to hit the market as early as 2025.
Recognizing the increasing importance of in-vehicle entertainment to car buyers, Intel’s press release highlights that these GPUs are developed to “unlock a new era of AI-powered cockpit experiences.” The graphics processing units will enable various features such as voice, camera, and gesture recognition, making it effortless to control up to seven high-definition screens rendering 3D graphics and six in-vehicle cameras, along with interactive features. Additionally, the Arc A760A is capable of running demanding triple-A gaming titles, in-vehicle entertainment, and AI-powered productivity applications.
One notable feature of the new system is its high level of personalization for the driver. Intel emphasizes that it will include the ability to execute complex vehicle control commands through natural language processing, provide accurate answers to vehicle-related questions, and even engage in leisurely chat with users, enhancing the overall interactive and enjoyable journey experience.
With the goal of becoming the premier partner for automakers, Intel has invested significant efforts into developing automobile-oriented features and AI applications. The company boasts having created more than 500 features and AI apps specifically tailored for automobiles and is collaborating with over 100 independent software vendors to enhance in-vehicle experiences. Furthermore, the compatibility of the A760A with software developed for Intel’s iGPU PC platform ensures a seamless integration, allowing for scalability from entry and mid-tier vehicles to higher-end cars.
This move by Intel appears to be a strategic effort to diversify its offerings amidst recent quality-control issues with PC chips and potential financial struggles. By entering the automotive market, Intel aims to tap into the growing demand for advanced in-vehicle entertainment systems and establish itself as the go-to partner for automakers. As the automotive industry continues to evolve and prioritize technology-driven experiences, partnerships with technology giants like Intel will play an integral role in shaping the future of automobile innovation.
