Adobe, the creative software giant, is making waves in the AI industry with the introduction of its new tools, Structure Reference for Firefly AI and GenStudio. These tools are aimed at helping brands and enterprise users create generative AI assets for their campaigns and distribute them online. With the release of Firefly AI nearly a year ago, Adobe has become one of the leaders in generative AI. Now, with the launch of GenStudio, they are aiming to streamline content generation for brands and simplify the process of creating and managing marketing assets.
GenStudio serves as a central hub for brands, offering a suite of tools for planning campaigns, creating content, activating digital experiences, and measuring performance. It is integrated with Adobe Workfront, their project management software, allowing users to track and view campaigns, manage briefs, and see assigned tasks. One of the key features of GenStudio is its ability to generate different variations of marketing assets for various distribution channels, ensuring that the content is audience-centric and on-brand. It also provides alerts if the content deviates from brand standards and offers suggestions for alignment.
In addition to GenStudio, Adobe has also announced the Adobe Experience Platform AI Assistant, a conversational interface within their enterprise software that enhances productivity and spurs innovation among teams. This assistant can answer technical questions, automate tasks, and generate new audiences and journeys. Adobe is committed to integrating generative AI capabilities into their applications, such as Adobe Experience Manager’s variant generation and Adobe Content Analytics. These innovations allow brands to instantly create personalized variations of marketing assets and align AI-generated content with performance goals.
One of the standout features of Adobe’s Firefly AI is the new Structure Reference feature. This feature allows users to upload an image that will guide the subsequent generations of images generated by the AI model. It focuses on arranging the objects and characters within the image rather than the style or content. This gives users more control over the output and allows them to create images that are consistent, repeatable, and precise. Users can also upload hand-drawn sketches as structure references, allowing them to go from concept art to a fully realized illustration in seconds.
The Firefly AI model has faced criticism in the past for generating wildly different imagery with each use. However, Adobe’s Structure Reference feature aims to address this issue by providing more control over the output. While some Firefly features are available in various Adobe Creative Cloud applications, the Structure Reference feature is currently restricted to the stand-alone Firefly app. Despite this limitation, Adobe assures users that Firefly is commercially safe and even offers indemnification, providing legal assistance if users are challenged or sued for using their products.
Overall, Adobe’s new tools are set to revolutionize the way brands create and manage their marketing assets. With GenStudio and the Structure Reference feature, brands can streamline their content generation process and ensure consistency and alignment with their brand standards. Adobe’s commitment to integrating generative AI capabilities into their applications showcases their role as a global leader in digital experience platforms and a trusted partner for enterprises worldwide.