Barnyard Games, a game developer, and Superplastic, an entertainment company, have joined forces to bring Superplastic’s animated characters to the popular video game Fortnite. The result of their collaboration is a new title called Fortnite’s Most Wanted, which is now available to play. The game features two characters, Janky and Guggimon, that Fortnite players are already familiar with.
Fortnite’s Most Wanted is a combat map built with Unreal Engine for Fortnite (UEFN). In this game, 12 players battle it out in a leaderboard to vandalize a Superplastic-inspired city. The objective is to collect paint cans, graffiti various surfaces, eliminate rivals, and avoid being eliminated themselves. The map also includes other Superplastic characters like Dayzee and the Lil’ Helpers. The assets for these characters come from Superplastic’s Unreal-based animated show, which is currently in development.
Superplastic CEO Jennifer van Dijk expressed her excitement about the partnership, stating that it combines Superplastic’s unique style and artistic vision with Barnyard Games’ cutting-edge game development. The goal of the collaboration is to introduce fans to Superplastic’s intellectual property (IP) in familiar environments, creating an experience that is packed with unparalleled creativity, immersive gameplay, and a compelling narrative.
According to Barnyard Games CEO John Blakeley, this partnership exemplifies the evolving nature of collaborations between influencers and game designers. He notes that influencers are expanding their engagement beyond their initial platforms and are now creating physical and digital goods, as well as developing various experiences around their brands. Influencers, who own their audiences, are transforming from content creators to creative executives, partnering with developers to build unique experiences centered around their brands. This partnership between Barnyard Games and Superplastic is a prime example of this trend.
In conclusion, the collaboration between Barnyard Games and Superplastic brings Superplastic’s animated characters to Fortnite in the form of a new game called Fortnite’s Most Wanted. This partnership showcases the evolving relationship between influencers and game designers and highlights the potential for creating unique experiences that resonate with audiences. With Fortnite’s Most Wanted, players can now engage with Superplastic’s IP in a familiar and exciting way, adding a new dimension to their Fortnite experience.