Introducing The Frame TV: Turning Functionality into Art
For those who value aesthetics in their home décor, incorporating a TV seamlessly can be quite a challenge. However, Samsung has provided a solution with The Frame TV, a line of televisions that transform into works of art when turned off. This innovative design has been well-received since its launch in 2017, but now, Samsung faces some competition in the market. In 2022, Amazon introduced its Omni Fire TVs, embracing the concept of aesthetic multitasking. Now, TV leaders Hisense and TCL have entered the field with their own lifestyle TVs, offering consumers more options to merge functionality with art.
Hisense CanvasTV: A Worthy Competitor to The Frame
Launched in July 2024, the Hisense CanvasTV offers an immersive Art Mode that is on par with The Frame. When not in use, the CanvasTV displays a collection of pre-loaded artwork as well as personalized photographs, transforming the screen into a visual masterpiece. In addition to its art capabilities, the CanvasTV excels in its primary function as a television. With 4K QLED technology and Hi-Matte anti-glare viewing, viewers can enjoy a high-quality picture without any distractions. The CanvasTV also features built-in surround sound, eliminating the need for an additional sound system. As a Google TV, it provides easy access to various streaming apps. Available in 55- and 65-inch models, the CanvasTV comes with a teak frame, and additional frames can be purchased. The most enticing aspect of the Hisense CanvasTV is its affordability, with the 65-inch model priced at just $1,299.99, significantly cheaper than Samsung’s equivalent model.
TCL NXTFRAME TV: A Fusion of Technology and Artistry
Adding to the competition, TCL recently announced its NXTFRAME TV. Like The Frame and the CanvasTV, the NXTFRAME TV aims to merge home décor with the functionality of a TV. One standout feature of the NXTFRAME TV is its exceptionally thin design, measuring just 1.1 inches deep (1.2 inches on the 85-inch model). This slim profile allows the TV to mount flush to the wall, seamlessly blending into any gallery setting. The NXTFRAME TV also comes with a curated Art Library, allowing users to choose from a vast collection of artwork. Additionally, it offers a personal photo gallery mode and AI Art capabilities, although the use of AI in art remains a topic of debate. In a licensing partnership with Bang & Olufsen, TCL has incorporated audio by Bang & Olufsen into the NXTFRAME TV Pro models, ensuring a premium audiovisual experience. Like its competitors, the NXTFRAME TV features a 4K QLED display with a matte anti-glare screen. It is available in four sizes: 55-, 65-, 75-, and 85-inches, and comes with swappable wooden frames. The 55-inch and 65-inch models are expected to be available soon, while the 75- and 85-inch models are set to launch in September. With prices starting at $1,499.99 for the 55-inch model, TCL’s NXTFRAME TVs are competitively priced, offering savings compared to Samsung’s counterparts as the screen size increases.
In Conclusion
The introduction of Hisense’s CanvasTV and TCL’s NXTFRAME TV has expanded the range of options for consumers seeking a TV that seamlessly blends with their home décor. These lifestyle TVs not only serve as functional entertainment devices but also double as stunning pieces of art when not in use. With their immersive Art Modes, personalized photo galleries, and curated Art Libraries, these TVs offer endless possibilities for customization. While Samsung’s The Frame has enjoyed a monopoly in this niche market, the entry of Hisense and TCL brings healthy competition, driving innovation and affordability. Whether it’s the affordability of the Hisense CanvasTV or the slim design and AI capabilities of the TCL NXTFRAME TV, consumers now have more choices than ever to find the perfect TV-art hybrid for their homes.