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Introducing the J40 Continuation: A Collaboration Between Austin Pedal Cars and Savile Row’s Holland & Sherry

Austin Pedal Car, a British company known for its classic pedal cars, has recently joined forces with Holland & Sherry, a renowned Savile Row tailor, to create a special version of their J40 model called the J40 Continuation. While Austin Pedal Car may not be a household name in the US, this partnership has caught the attention of car enthusiasts on both sides of the Atlantic.

The J40 Continuation is a stunning pedal car that boasts an exquisite design and meticulous attention to detail. With its billet-aluminum construction, precision rack-and-pinion steering, cable-operated rear disc brake, and perfectly balanced pedaling system, it is a true work of art. Although the price has not been disclosed, a new Continuation model typically costs around $32,000. For those who prefer a more affordable option, Austin Pedal Car also offers restored versions of the original models, starting at approximately $7,500.

What sets the J40 Continuation apart from other pedal cars is its collaboration with Holland & Sherry. The interior of the car is adorned with luxurious cloth from the renowned tailor, specifically chosen to complement the car’s stunning turquoise paintwork. Customers have the option to customize their J40 Continuation by selecting from a range of colors and Holland & Sherry cloths, allowing for a truly bespoke experience.

The history of the J40 pedal cars is as fascinating as their design. These miniature cars were originally manufactured between 1949 and 1971, with rumors suggesting that even Prince Charles (now King Charles) owned one as a child. The cars were created in response to a government initiative to provide employment opportunities for disabled mine workers after World War II. The president of Austin Motors came up with the innovative idea of using scrap metal from the supply chain to produce these cars, providing jobs for 250 former miners in Wales. The J40 pedal cars were impressively equipped with opening hoods, working lights, and Dunlop tires.

Mark Burnett, the managing director of Austin Pedal Cars, expressed his excitement and gratitude for the collaboration with Holland & Sherry, stating that it is a true honor to work with a bespoke Savile Row brand. He describes the J40 Continuation as the perfect blend of British style and design, making it a standout addition to any automotive collection or even a piece of automotive art.

In conclusion, the partnership between Austin Pedal Car and Holland & Sherry has given birth to a one-of-a-kind pedal car, the J40 Continuation. With its stunning design, meticulous craftsmanship, and the opportunity for customization, this pedal car is a true collector’s item. Whether displayed as a piece of art or enjoyed by children with a passion for mobility, the J40 Continuation is a testament to the rich history and craftsmanship of British design.