Ram is joining the moon fad with their latest special edition trucks, the Lunar edition for the 2024 Ram 2500 Power Wagon and Rebel trims. This trend seems to have gained popularity recently, with brands like Swatch and Omega capitalizing on the moon craze. The Moonswatch, a plastic tribute to Omega’s chronograph, was a huge success, and now more moon-inspired products are hitting the market.
General Motors took inspiration from the moon program for their GMC Hummer EV, which was a significant milestone for the company. The design of the Z06 and ZR1 “Gemini” engines also features rocket cues, paying homage to the space program of the same name. Now, Ram is following suit with their Lunar special edition trucks.
So, what makes these trucks “Lunar”? Firstly, they are all gray, mimicking the color of the moon. The Ceramic Grey color is exclusive to this special edition. In addition to the gray exterior, the Lunar edition trucks feature gloss black graphics that are specific to this variant. They also come with body color badges, black wheels, towing mirrors, and upgraded LED headlights and taillights. The interior is adorned with black leather and Surf Blue contrast stitching, giving it a sleek and modern look. The center console boasts a special metal badge, and the trim is made of faux carbon fiber weave, reminiscent of the luxurious Ram TRX. Furthermore, the Lunar edition trucks come equipped with wireless phone chargers, catering to the needs of tech-savvy drivers.
Although the lunar theme of these trucks may seem somewhat tenuous beyond their gray color and off-road capabilities (as they are only offered in the Power Wagon and Rebel trims), the overall design is visually pleasing. If you’re a fan of this unique concept, you can purchase one as early as October.
The starting price for the Power Wagon version of the Lunar edition is $75,205, featuring a powerful 6.4-liter gas V8 engine. On the other hand, the Rebel trim, which comes with a Cummins turbodiesel six-cylinder, starts at $85,490. Both prices include the $1,995 destination charge.
Ram’s Lunar edition trucks offer a combination of style, functionality, and exclusivity. Whether you’re a collector of special edition vehicles or simply appreciate the lunar theme, these trucks provide a unique and visually appealing option for car enthusiasts. Don’t miss the opportunity to get your hands on one of these limited-edition Lunar trucks and experience the thrill of owning a truly distinctive vehicle.
