Mahindra has introduced the Thar ROXX, a five-door SUV that combines rugged capability with advanced technology, making it a game-changer in the Indian automotive landscape. This new addition to the Thar lineup is a significant innovation that brings accessibility and versatility to the forefront.
Under the theme of “A New Era of Accessibility,” the Thar ROXX’s five-door design offers several advantages. Firstly, it provides a family-friendly design by making entry and exit more convenient and safer for passengers, especially children and the elderly. Additionally, the five-door configuration allows for various seating arrangements, accommodating up to five adults comfortably. The extended wheelbase of the Thar ROXX also enhances the interior space, providing more legroom, headroom, and shoulder room, making for a more comfortable and spacious ride.
The Thar ROXX is not only practical but also adventure-ready. The extended body of the vehicle increases the boot space by up to 40% compared to the three-door version, offering more cargo capacity. The rear seats likely feature a 60:40 split-folding mechanism, allowing for various cargo and passenger configurations. Furthermore, the longer roof provides more options for mounting roof racks and cargo boxes, expanding storage capabilities for adventure gear. Despite the increased size, Mahindra has maintained the Thar’s impressive approach and departure angles, ensuring it retains its off-road prowess.
With the Thar ROXX, Mahindra has broadened the appeal of its iconic off-roader. It now caters not just to adventure enthusiasts but also to urban families seeking a rugged yet practical daily driver. This evolution represents a significant step in the Thar’s journey, potentially positioning it as a strong contender in India’s competitive SUV market.
The Thar ROXX offers two powerful engine options: a 2.0-litre mStallion turbo petrol engine and a 2.2-litre mHawk diesel engine. Both engines deliver impressive performance and are available with either a 6-speed manual or a 6-speed automatic transmission, providing buyers with a range of choices.
Inside the cabin, the Thar ROXX boasts a surprising level of sophistication. It features twin 26.03 cm HD digital screens, including a fully digital instrument cluster and a large touchscreen infotainment system. Wireless connectivity, Apple CarPlay, and Android Auto integration provide seamless smartphone integration. The Thar ROXX also comes equipped with the Adrenox Connected Car Technology, which includes Alexa built-in and 83 connected features. Other notable features include automatic climate control with rear AC vents, ventilated front seats, Harman Kardon™ premium audio system, and wireless charging.
Safety is a priority in the Thar ROXX, with up to six airbags and an array of advanced safety features such as Electronic Stability Program (ESP), Hill Hold and Hill Descent Control, ISOFIX child seat mounts, Tyre Pressure Monitoring System (TPMS), and a 360-degree Surround View Camera. The Thar ROXX also introduces Advanced Driver Assistance Systems (ADAS) to the lineup, featuring Lane Keep Assist and Adaptive Cruise Control, showcasing Mahindra’s commitment to cutting-edge safety technology.
On the exterior, the Thar ROXX retains its iconic silhouette while incorporating modern touches such as a new grille design, C-shaped LED Daytime Running Lights (DRLs), projector headlamps, stylish dual-tone alloy wheels, and rectangular LED tail lights. It is available in a range of attractive color options.
The Thar ROXX is priced competitively, starting at Rs. 12.99 lakh for the petrol variant and Rs. 13.99 lakh for the diesel variant. This pricing strategy positions it as an attractive option for buyers looking to upgrade from smaller SUVs or premium hatchbacks. Mahindra is now accepting offline bookings at dealerships across India, allowing eager fans to get behind the wheel of this innovative new Thar.
In conclusion, the Thar ROXX represents a bold step forward for Mahindra, combining rugged capability with practicality and technology. It caters to a wider segment of buyers, offering a blend of versatility, family-friendly design, and advanced features. With its powertrain options, tech-savvy cabin, and safety features, the Thar ROXX is poised to make a significant impact in the Indian SUV market. Whether it’s for everyday driving or tackling the toughest trails, the Thar ROXX is ready to answer the call of the wild in comfort and style.