Invoke, a leading AI technology company, has just released its latest product, Invoke Workflows. This set of tools is specifically designed for game developers, allowing them to implement customized AI on an enterprise scale. Workflows aims to simplify the adoption of AI for team members who may not be familiar with its usage, enabling them to achieve the same results with fewer steps and less complex tools. The release of Workflows is expected to have a significant impact on the gaming industry.
One of the main target audiences for Invoke Workflows is large game studios and the entertainment industry as a whole. These organizations often have teams that include individuals who may not be tech-savvy. Workflows offers features such as control over training assets and brand-specific style, ease of deployment for non-technical team members, and security of generated images. Unlike other AI tools in the market, Workflows is built with game developers in mind, taking into consideration their unique needs and requirements.
Kent Kiersey, the CEO of Invoke, explained in an interview with GamesBeat that Workflows is designed to work seamlessly with an artist’s style. This is a crucial aspect for game studios, as maintaining a consistent art style is essential for branding and creating a distinct identity. Kiersey emphasized that Invoke has focused on helping game studios understand the possibilities of AI and how it can be trained on their specific art style, becoming a valuable intellectual property asset.
The user interface of Invoke Workflows is flexible, allowing each team member to choose the level of complexity that suits their needs. Kiersey showcased both complex AI image generation tools and a simple image generation interface during a demonstration. Developers can easily integrate the generated images into their existing creative pipelines, making the transition to using AI seamless and efficient.
The bespoke nature of Invoke’s solution is another key selling point. Artists and creatives will appreciate having a tool that caters to their unique talents and workflow. Unlike generic AI tools that may require fighting with prompts, Workflows allows users to input their own sketches or renders and control the generation process accordingly. This level of controllability is highly valuable for artists who want to maintain their creative vision while harnessing the power of AI.
Industry leaders have already expressed their support for Invoke’s new product. Stew Chisam, the president of Hi-Rez Studios, commended Invoke for creating an artist-centric tool and partnering with them to integrate it into their existing processes. Chisam highlighted the ability to securely train models on their assets and give artists direct control over the generation process, ensuring that the work remains centered around the artist’s process and the overall creative direction.
The release of Invoke Workflows is a significant development for the gaming industry. With its user-friendly interface, customization options, and focus on maintaining artistic vision, Workflows has the potential to revolutionize how game developers incorporate AI into their projects. As the industry continues to evolve and embrace new technologies, Invoke’s latest release is sure to make a lasting impact on the gaming world.
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