According to Newzoo, these three markets account for over 800 million players who collectively spent $70.5 billion in 2023. In other words, they represent a quarter of all players and 40% of global video game spending. By offering localization tools for these markets, Inworld AI aims to help game creators reach new audiences and increase discoverability and ratings.
Proper localization is crucial for success in foreign markets. According to Inworld AI, games without proper localization can result in frustrated players, negative reviews, and limited reach. Research has shown that localization is correlated with higher ratings on platforms like Steam and app stores. Therefore, by providing these multilingual support tools, Inworld AI is not only expanding its target audience but also improving the chances of success for game developers in these markets.
The development of these multilingual support tools is a significant step for Inworld AI. The company recently raised $50 million at a valuation of $500 million, and these tools will help them meet the high expectations of investors. Inworld AI has collaborated with external partners such as LG U+ and dentsu to gather feedback and ensure the effectiveness of its localization tools.
So, how does Inworld AI’s multilingual support work? The company has built its tools using LLMs (large language models) that are specifically optimized for natural conversation in the target languages. Instead of translating to and from English, Inworld AI uses native dialogue to better preserve the naturalness and cultural context. This approach enhances the overall gaming experience for players in these markets.
Moreover, Inworld AI’s multilingual support is compatible with other features, such as its Voice API. This means that creators can configure AI characters in Chinese Mandarin, Japanese, or Korean using Inworld AI. During this process, developers have the flexibility to specify verbatim phrases, regional accents, and safety settings for each character in different markets. These multilingual tools are also available for Inworld AI’s Voice API offering, allowing developers to generate voices for their AI-powered characters.
Inworld AI has plans to expand its multilingual support to include other languages as well. Currently, the company is focused on adding support for French, German, and Portuguese, among others. By doing so, Inworld AI will enable developers to reach nine out of the top ten gaming markets by revenue in their native languages.
In conclusion, Inworld AI’s introduction of multilingual support for Mandarin, Japanese, and Korean is a game-changer for the gaming industry. It allows game creators to reach new audiences, improve discoverability and ratings, and ultimately increase their chances of success in some of the world’s most valuable gaming markets. With plans to expand to other languages, Inworld AI is poised to revolutionize the localization process and help developers unlock the full potential of their games in international markets.
