#Jaguar’s Radical EV Line-up: A Bold Move Towards the Future
##Introduction
In a bold move to embrace the future of the automotive industry, Jaguar’s managing director, Rawdon Glover, has unveiled plans to replace the current range of traditional Jaguar models with a radical, three-tier EV line-up. This ambitious project aims to elevate Jaguar’s pricing into the realms of Bentley and revolutionize the brand’s design language. In an exclusive interview with Autocar, Glover reveals the details of this groundbreaking transformation and addresses key concerns about the brand’s future.
##Revolutionizing Jaguar’s Approach to Future Vehicles
Glover explains that Jaguar’s approach to designing future vehicles is quite different from other manufacturers. Instead of starting with a platform and working outward, Jaguar is starting with a design language and developing the platform and engineering around it. This unique approach allows for greater flexibility and creativity in creating a range of electric vehicles that stand out from the crowd.
##A New Look for Jaguar’s EV Line-up
One of the most exciting aspects of Jaguar’s EV line-up is its striking new design. The first car in the range, a Porsche Taycan-busting GT, will feature a much more prominent nose, challenging traditional car design conventions. This departure from the short-nose, cab-forward design of the current Jaguar models will give the new range a distinct and eye-catching appearance.
##The Role of the I-Pace in Jaguar’s Transformation
Glover acknowledges the importance of the I-Pace, Jaguar’s pioneering EV, in the brand’s transformation. The engineering and ingenuity required to build the new cars were made possible by the knowledge gained from creating the I-Pace. The I-Pace served as a learning experience for Jaguar, allowing them to understand the unique challenges of electric vehicles and refine their approach to launching an electric car.
##Recalibrating Potential Customers
With the current range of traditional Jaguar models set to be phased out, Jaguar faces the challenge of “recalibrating” potential customers. To build anticipation for the new EV line-up, Jaguar plans to unveil a GT concept in December. This concept will showcase the brand’s radical new direction and generate excitement among car enthusiasts. By creating a reset period between the old and new models, Jaguar aims to smoothly transition customers to the future of the brand.
##Preserving Jaguar’s Heritage
While Jaguar is embracing a bold new direction, it is not turning its back on its heritage. Glover dispels rumors that traditional Jaguar design cues, such as the iconic leaping cat emblem on the bonnet, will be abandoned. He assures enthusiasts that the leaping cat emblem remains a crucial part of Jaguar’s heritage and will be reimagined in a slightly developed format. Jaguar aims to strike a balance between honoring its storied past and embracing forward-thinking design.
##Looking Forward with Jaguar’s Nomenclature
Jaguar’s nomenclature has always been unique and sometimes difficult to decipher. Glover suggests that Jaguar will maintain a blend of honoring its past while embracing a forward-thinking approach with its vehicle names. While the brand recognizes its 90-year history, it also wants to avoid being tethered to the past. By creating names that pay homage to the brand’s legacy while reflecting its future aspirations, Jaguar aims to strike the perfect balance between tradition and innovation.
##Conclusion
Jaguar’s radical EV line-up represents a significant shift for the brand as it embraces the future of the automotive industry. With a unique approach to vehicle design and a striking new look, Jaguar aims to set itself apart in the EV market. By leveraging the knowledge gained from the I-Pace and carefully recalibrating potential customers, Jaguar is well-positioned to make a successful transition to its new era. While honoring its heritage, Jaguar is also forging ahead with a forward-thinking mindset, ensuring that the brand remains relevant and innovative in the years to come.