Jaguar is committed to its plan to transition to an all-electric lineup, despite the current unstable demand for electric vehicles (EVs). In just a few months, Jaguar will scrap its entire existing lineup and unveil a crucial concept car that will set the tone for its new era. This concept car will closely preview Jaguar’s first new-era EV: a £100k four-door GT with a range of over 435 miles, ultra-rapid charging, and a dual-motor powertrain with over 575bhp.
Jaguar’s next-generation models will be visually, technically, and in their positioning, unrelated to their previous cars. The brand aims to challenge the conventions of EV design and create cars that stand out in a sector that has become quite homogenous. The new design language will also extend to the Bentley Bentayga-rivalling SUV and Flying Spur-sized limousine that are expected to launch by 2028. These cars will feature long, probing bonnets, minimalist front ends with a distinctive grille motif, slim LED lights, and no rear windows.
Despite the brand’s move towards a new era, Jaguar is not abandoning its heritage. The iconic leaping cat emblem will be reimagined and incorporated into the new brand and vehicles. Additionally, historic names will influence the names of the new cars, striking a balance between acknowledging the past and embracing a forward-thinking approach.
Jaguar is prioritizing the US market for the unveiling of the GT due to its importance, but the brand does not disregard its British origins. While other automakers have adjusted their EV strategies in response to flatlining demand, Jaguar remains confident that its brand repositioning, technical priorities, and new-era design cues will strengthen its appeal. The brand’s higher prices and lower volume goals allow it to focus on value rather than volume, making it less preoccupied with mainstream market trends.
Before the new era begins, Jaguar has ceased production of the XE, XF, and F-Type, and will end production of the E-Pace and I-Pace by the end of the year. Only the F-Pace will remain in production until 2025. New Jaguars will no longer be available for sale in certain European markets by the end of this year, with the UK to follow in early 2026. UK deliveries of the new electric GT are not expected to begin until 2026.
During this transition period, Jaguar retailers will shift their focus to used cars and aftersales services. However, there will be a period where new Jaguars will not be available for purchase. Despite the challenges of range anxiety, infrastructure, and public charging, Jaguar is confident that its vehicles will offer significant leverage with their long ranges and rapid-charging speeds.
Jaguar’s commitment to going all-electric, its brand repositioning, and its focus on value over volume demonstrate the company’s determination to succeed in the EV market. By challenging conventional design and offering unique features, Jaguar aims to differentiate itself in a sector that has become homogenous, and hopes to change how the entire sector is perceived.