Vineyard Vines, the popular apparel line founded by brothers Shep and Ian Murray, is making waves with its recent collaboration with Jeep. This unlikely partnership brings together two beloved brands to create a unique collection that combines the best of both worlds.
The story of Vineyard Vines’ humble beginnings adds an intriguing layer to the rise of this successful brand. Starting with a chance encounter in the Alps, where Shep Murray stumbled upon a navy-blue quarter-zip shirt, the brothers embarked on a journey that would eventually lead to the creation of a full line of clothing. They started by selling ties out of the back of their Jeep Wrangler on Martha’s Vineyard, showcasing their resilience and entrepreneurial spirit.
Recognizing the emotional connection that consumers have with both brands, licensing company IMG saw an opportunity to bring Jeep and Vineyard Vines together for a collaboration. The result is a Vineyard Vines x Jeep capsule collection that captures the essence of both brands. The collection features the iconic Jeep logo alongside Vineyard Vines’ smiling pink whale logo, creating a blend of ruggedness and preppy sophistication.
The collection offers a range of items for men and women, including hats, sweatshirts, T-shirts, shorts, and totes. Each piece is crafted with the brand’s signature soft fabrics and colorways reminiscent of a beach sunset, providing a stylish and comfortable option for those who appreciate the laid-back yet refined aesthetic of Vineyard Vines.
One standout item in the collection is the Jeep Collection Scenic Shep Shirt, inspired by the quarter-zip pullover that Shep Murray discovered all those years ago in the Alps. This particular item has become a perennially popular offering from Vineyard Vines, showcasing the enduring appeal of classic and timeless design.
On the other side of this collaboration, Jeep has created a custom Vineyard Vines Gladiator that will be showcased during a cross-country tour to promote the collection. This specially designed truck features luxurious Nappa leather seats, an Alpine audio system, LED accessory lights, a winch, Salta wheels, and a 2.5-inch suspension lift. The truck’s “Custom fish camo finish” adds an element of uniqueness to the design, reflecting the spirit of adventure and exploration that both brands embody.
In addition to showcasing the custom truck at various exclusive events, Jeep is also offering a sweepstakes where participants have a chance to win the Vineyard Vines Gladiator. The lucky winner will not only receive the highly sought-after truck but also a selection of clothing swag and Yeti coolers, further enhancing the allure of this exciting collaboration.
Overall, the partnership between Vineyard Vines and Jeep exemplifies the power of brand collaborations and the potential for unexpected pairings. By combining their distinct styles and aesthetics, these two brands have created a collection that caters to a wide range of consumers who appreciate quality, comfort, and a touch of adventure. Whether it’s through clothing or a custom truck, this collaboration allows fans to express their individuality while embracing the essence of both Vineyard Vines and Jeep.
