Jeep has introduced a new color option for its popular Gladiator truck: Tuscadero Pink. This eye-catching color, closer to magenta than traditional pink, was first offered on the Wrangler in 2021 and quickly became a surprise hit. According to Jeep, around 30,000 customers chose this color for their Wranglers that year, prompting its return for the 2022 model. Now, for the first time, Tuscadero Pink is available on the Gladiator pickup.
The inspiration for Tuscadero Pink actually comes from a Dodge limited-edition Challenger called Furious Fuschia, which was released in 2010 to celebrate the Challenger’s 40th anniversary. The color was inspired by the vibrant hues popular in the 1970s and is the same shade as Tuscadero Pink. By incorporating this unique color option from Dodge’s palette, Jeep is offering customers a chance to make a bold statement with their Gladiator.
Currently, Tuscadero Pink can be ordered on the Sport, Mojave, or Rubicon trims of the Gladiator at a price of $895. This makes it the most expensive optional paint color available for the truck. On the Mojave trim, Bright White is the standard color, while eight other colors, including Firecracker Red and Sarge Green, are priced at $595. Jeep plans to make Tuscadero Pink available on other trim levels before the end of the second quarter, so customers will have more options to choose from.
However, if you’re interested in getting a pink truck, you’ll need to act fast. Jeep has announced that Tuscadero Pink will only be available to order through the end of the 2024 model year. This limited availability adds an element of exclusivity to the color and may drive up demand among customers who want to stand out on the road.
For those who aren’t fans of pink, Jeep has also made several other updates to the Gladiator for the 2024 model year. One notable addition is the Beach Edition model, based on the Willys trim and limited to just 250 units. This special edition comes with unique exterior decals, Mopar Katzkin leather upholstery, and a spray-in bedliner, among other features. Another limited-edition trim introduced for 2024 is the NightHawk, based on the Sport trim level. It features gloss black-painted 20-inch wheels, a body-colored hardtop, and rock rails. Only 2,000 units of the NightHawk will be produced.
Additionally, Jeep has introduced a Texas Trail model for customers in the Lone Star State. This model comes with meaty tires and Texas-inspired exterior decals, appealing to the rugged and independent spirit of Texans.
In conclusion, Jeep continues to innovate and offer unique options for its customers with the introduction of Tuscadero Pink for the Gladiator truck. This vibrant and distinctive color, originally seen on the Wrangler, has gained popularity and is now available on the Gladiator. With limited availability and a higher price tag, Tuscadero Pink allows truck owners to make a bold statement on the road. Jeep has also introduced other updates for the 2024 model year, including special edition trims like the Beach Edition and NightHawk, as well as a Texas Trail model for customers in Texas. These additions give customers more options to personalize their Gladiator and showcase their individual style and preferences.