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Mike Krieger, the co-founder of Instagram, has recently announced his involvement with AI startup Anthropic and their large language models (LLMs) known as the Claude 3 family. Krieger expressed his excitement about how these models can empower people to innovate more efficiently and at a lower cost. Anthropic believes that Krieger’s expertise in product development and leadership will take their efforts to the next level as the company continues to grow.

Anthropic’s aspirations for scale are evident in their decision to bring Krieger on board, given his success in building Instagram into a platform with over a billion users. CEO Dario Amodei praised Krieger’s engineering skills, ability to build intuitive products, and leadership qualities, emphasizing how these attributes will contribute to developing new ways for people to interact with Claude, particularly in a workplace setting.

Before joining Anthropic, Krieger co-founded Artifact, an AI-powered news app that was sold to Yahoo. Despite this recent acquisition, Krieger’s departure from Instagram in 2018 after Facebook’s acquisition of the platform suggests a desire for new challenges and opportunities.

Krieger’s hiring by Anthropic is significant as it coincides with increasing competition among AI model provider startups. Anthropic gained attention earlier this year with the release of Claude 3 LLMs, including Claude Opus, which briefly held the title of the most powerful general-purpose LLM in the world. However, OpenAI, where Amodei and Daniela Amodei previously worked, quickly responded with updated versions of their GPT-4 Turbo and GPT-4o models that outperformed Claude 3 in most benchmarked tasks.

Amidst this competition, Anthropic is now facing pressure from OpenAI and Google, who are actively seeking to attract users, developers, and enterprises. Despite this challenge, Anthropic’s staff members have shown optimism about their company’s future. Developer relations team member Alex Albert compared the atmosphere at Anthropic to the training montage scene in Rocky 2, suggesting that they are determined to overcome any obstacles they face.

In conclusion, Mike Krieger’s involvement with AI startup Anthropic and their Claude 3 LLMs marks an important development in the competitive landscape of AI model providers. Krieger’s experience in building successful platforms like Instagram and his engineering expertise make him a valuable addition to Anthropic’s leadership team. As the battle for AI dominance continues, it remains to be seen how Anthropic will fare against rivals like OpenAI and Google, but their team’s determination suggests they are ready to take on the challenge.