Sports lovers and gamblers in Brazil can soon enjoy an online sportsbook supported by a famous trio in the sports and betting world. The leading betting platform Kambi has joined forces with the revolutionary Eyas Gaming and Brazilian sports media website Lance! to create a new cutting-edge online betting platform for the country. By joining forces, these powerhouses, well-known in both the sports and betting world, provide a chance for new partnerships across Brazil and Latin America. Fans of sports betting in Brazil, have the opportunity to get a taste of global markets and enjoy premium gambling on their favorite sports.
Getting to Know the Powerhouse Trio
Kambi is a well-known Sweden-based betting platform famous for its B2B premium sports betting technologies and services to licensed B2C gaming operators. It provides an engaging gaming experience with fantastic gaming software that includes compelling odds, a good user interface, risk management, and inclusive customer intelligence. Right now, Kambi offers attractive and licensed gambling services in Europe, Asia, and Latin America.
Eyas Gaming is a cutting-edge venture in the gambling world that helps provide end-to-end iGaming solutions. They usually partner with worldwide-known iGaming companies and media platforms to help create new and exciting gaming platforms. Aiming to connect dedicated players to their passions, they provide completely new and thrilling gaming experiences backed up by various partners recognized in the industry.
Finally, working for over a quarter century, Lance! is a Brazilian daily sports newspaper that also incorporates a betting platform on its website. Offering exciting odds for a number of premium sports, Lance! gives sports lovers from Brazil a genuine place where they can follow their passion, link up with other enthusiasts, and bet their chance on a sport they love.
Collaboration Plans
From what is known so far, the combined forces of Kambi and Eyas will power up the Lance! Betting brand with a new betting technology that will help operate the Lance! Sportsbook. As of now, Lance! has a following of more than 15 million monthly active users. This collaboration will be based on these users, giving them the opportunity to join and try a new sports gambling experience. With this partnership, they will have the chance to experience Kambi’s top-notch betting technology and solutions utilized by the smart operations of Eyas Gaming. This will help bring attention to another important point—raising general social responsibility when it comes to this type of pastime activity and providing safer gambling policies and practices.
What This Means for the Brazilian Sports Betting Market
With gambler safety and responsible gaming in mind, this powerhouse trio can easily back up many legal requirements when it comes to gaming. Thanks to their services, and strict identity and age requirements, sports betting will be available only for people who are of legal age and who are dedicated to doing it responsibly.
People under the age of 18, those tied to sports teams and delegations, such as athletes and even bookmaker employees, are strictly forbidden to place bets. Brazil has recently taken many steps to regulate sports betting, adding new laws and changes like a 15% tax rate on gross gambling revenue and introducing a Betting Secretariat.
Although it is not confirmed which of these updates and changes will also apply to online sports betting, the country’s Ministry of Finance has stepped up to take part in the regulations. This will also include navigating online sportsbook and casino marketing strategies, as well as gambling marketing campaigns, and setting up fines for persons who ignore or interfere with regulations.
Final Thoughts
Giving the opportunity for two world-famous brands to collaborate with a locally known powerhouse brings hope for the business. Besides giving sports enthusiasts and bettors a chance to experience world-class gambling, this collaboration also offers the country better financial regulation while allowing foreign brands to expand their market. Kambi holds an important place in the iGaming industry with vital partnerships all over Brazil and Latin America. On the other hand, Eyas Gaming has a fantastic professional experience that can boost the betting experience to a whole new level. This gives an opportunity for gamblers in Brazil and potentially all over Latin America to experience engaging and completely legal online gambling.