Lexus has teamed up with American appliance maker Monogram to create a unique culinary experience on wheels called the GX Monogram. This one-of-a-kind vehicle is designed to satisfy visitors to Aspen’s Food & Wine Classic, an event known for its extravagant culinary offerings.
To understand the concept behind the GX Monogram, it’s essential to grasp the meaning of “culinary” in this context. Monogram is renowned for producing high-end appliances, including microwave ovens, refrigerators, and professional ranges that come with hefty price tags. This collaboration between Lexus and Monogram brings the same level of luxury and sophistication to the GX Monogram.
The interior of the GX Monogram is a testament to extravagance. Featuring a combination of black and quilted camel leathers, brass, titanium, and Dekton slate accents, it exudes opulence. The rear area is specifically designed for sumptuous pre-gaming, with a full-length center console creating four individual seating areas. Rear occupants can enjoy the convenience of a cold drawer and a cold console compartment, providing flexible chilling options for ingredients. This attention to detail ensures that ingredients remain fresh and crisp throughout the journey.
One standout feature between the rear seats is Monogram’s heated ice press, priced at $1,500. This ice press creates transparent spheres of ice, perfect for pairing with beverages usually served in a tumbler. It adds an extra touch of elegance to the experience, allowing users to enjoy their drinks in style.
The real party happens at the back of the vehicle. Instead of the standard tailgate, the GX Monogram boasts barn doors that open to reveal an array of amenities. One door houses bartending tools like a shaker, decanter, and cutting board, while the other door holds cooking accessories such as a pizza peel and a roll of kitchen tools. In between the doors sits Monogram’s 30-inch Smart Flush Hearth Oven, specifically designed to replicate the performance of a wood-fired brick oven. This versatile oven can be used to prepare a range of dishes, from pizza to artisanal bread or roasted branzino. Additional cubbies provide space for cutlery and a trash bin, ensuring a seamless culinary experience on the go.
The GX Monogram also features an ornate roof rack, although its purpose remains unclear. However, in the midst of all the culinary excitement, one can easily overlook this detail.
If you’re unable to attend the Food & Wine Classic but still want to join in on the fun, Food & Wine has shared the weekend’s recipes and wine list. Whip up a delicious shakshuka with eggplant and peppers and take a trip to your local Lexus dealer. Once there, you can participate in Lexus’ “Monogram by Lexus” program, which aims to streamline the buying process for prospective customers. While you’re at the dealership, don’t forget to ask for a glass of 2016 Pierre Meurgey Les Vignes Franches Beaune 1er Cru to complete the experience.
In summary, the collaboration between Lexus and Monogram has resulted in the creation of the GX Monogram, a vehicle that combines the luxury of Lexus with the culinary expertise of Monogram. With its lavish interior, state-of-the-art amenities, and emphasis on high-quality ingredients and cooking experiences, the GX Monogram is sure to leave a lasting impression on visitors to Aspen’s Food & Wine Classic. Whether you can attend the event or recreate the experience at home, this unique culinary journey is one not to be missed.