Look North World’s CEO, Alex Seropian, believes that there is a significant shift occurring in the games industry, particularly in how games are developed and brought to market. The company has embraced this evolution by focusing on platforms that allow for experimentation, quick iteration, and access to a massive audience. They have also launched their Creator Label, which supports individual game creators and allows Look North World to take risks on games that may not otherwise be greenlit.
Seropian acknowledges the challenges of competing with top games that already have brand awareness and massive budgets. However, Look North World’s approach is different. They create smaller, more scientific games, test them in the market, and quickly move on if they don’t gain traction. Despite this experimental approach, Look North World has already achieved profitability and is attracting funding from prominent game investors.
Working with brands has been a key strategy for Look North World. They have partnered with Hasbro and secured a deal with Bandai Namco for the Gundam property. Seropian believes that Fortnite is a platform with immense potential and has seen significant interest from brands since Disney invested in Epic Games. Look North World aims to grow and expand through their Creator Label, which involves finding and supporting talented creators and republishing their games.
Look North World is committed to developing original content and experimenting with gameplay. They have around 15 games in development, with roughly five based on existing brands, five from creators, and five original titles. The company sees Fortnite as a platform that offers tools, audience, monetization, and discovery, making it more efficient than the open market. Look North World has also partnered with Overwolf on mods for games and plans to explore other platforms like Roblox and Minecraft in the future.
Overall, Look North World is a trailblazer in the games industry, embracing the fast-paced nature of UGC platforms and creating unique experiences through their games. The company’s Creator Label provides end-to-end support to elevate creators in the UGC gaming space, offering guaranteed advances, long-term ownership of intellectual property, marketing budgets, and industry experts to provide support throughout the development process. Look North World’s innovative approach and partnerships with prominent brands position them as pioneers in the future of gaming.
