## Lotus to Unveil New Sports Car, Theory 1, on September 17
Lotus, the renowned British sports car manufacturer, is set to reveal its latest creation, the Theory 1, on September 17. The announcement was made by Qiao Xinyu, the brand’s marketing chief, on Chinese social media. While details about the car are still scarce, a preview image posted by Xinyu showcases an aggressive-looking rear spoiler, indicating that the Theory 1 is designed with a strong focus on performance.
### A Concept Car that Pushes Boundaries
Given its name, it is highly likely that the Theory 1 is not a production car but rather a forward-thinking concept. Lotus is known for its innovative designs and cutting-edge technology, and this new model is expected to push the boundaries of automotive engineering. As a brand that has historically named its road cars using words starting with ‘E,’ it is possible that the Theory 1 will serve as a preview for the upcoming Type 135, which is the electric successor to the Emira and the spiritual successor to the Elise.
### The Future of Lotus: Electric and Lightweight
The Type 135 is scheduled to go on sale in 2027, with an estimated price of around £75,000. However, Lotus has hinted that the release date may be delayed until smaller and lighter batteries become available. This electric sports car will form the core of Lotus’s complete electric car lineup, as the brand aims to maintain its reputation for lightweight and high-performance vehicles.
### The Importance of the Sports Car in Lotus’s Future
Former Lotus Group commercial chief Mike Johnstone emphasized the significance of the sports car in Lotus’s future plans. He stated that the sports car is the “bullseye” of the brand, providing credibility and serving as the foundation for other products with sporty characteristics. While the Eletre SUV may not replicate the driving experience of an Elise, it still offers a lightweight feel and exceptional handling. According to Johnstone, the two-seat sports car is an essential element of Lotus’s identity and will continue to play a crucial role in the brand’s future.
With the unveiling of the Theory 1, Lotus reaffirms its commitment to producing exceptional sports cars that embody the brand’s core values of performance, innovation, and lightweight design.
## The Future of Lotus: Electric and Lightweight
Lotus, the iconic British sports car manufacturer, has announced its upcoming unveiling of a new sports car, the Theory 1. While details of the car are still limited, a preview image posted by Lotus’s marketing chief, Qiao Xinyu, indicates that the Theory 1 will feature an aggressive rear spoiler, suggesting a focus on high performance.
### Concept Car or Production Model?
Given its name, it is likely that the Theory 1 is a concept car rather than a production model. Lotus has a history of using words starting with ‘E’ to name its road cars, and it is possible that the Theory 1 will preview the design and proportions of the upcoming Type 135, which is set to be an electric replacement for the Emira and the successor to the Elise.
### The Type 135: Lightweight and Electric
The Type 135 is expected to go on sale in 2027, with a starting price of approximately £75,000. However, Lotus has hinted that the release date may be pushed back until advancements in battery technology allow for smaller and lighter batteries. The Type 135 will be the cornerstone of Lotus’s electric car lineup, showcasing the brand’s commitment to lightweight construction and exceptional performance.
### The Importance of the Sports Car
Former Lotus Group commercial chief Mike Johnstone emphasized the significance of the sports car in Lotus’s future plans. He described it as the “bullseye” of the brand, providing credibility and serving as the foundation for other products with sporty characteristics. While the Eletre SUV may not replicate the driving experience of an Elise, it offers a lightweight feel and exceptional handling. According to Johnstone, the two-seat sports car is an essential element of Lotus’s identity and will continue to be a focal point in the brand’s future.
As Lotus prepares to unveil the Theory 1, it reaffirms its commitment to producing high-performance sports cars that embody the brand’s values of innovation, performance, and lightweight design. The Theory 1 and the upcoming Type 135 demonstrate Lotus’s dedication to embracing electric technology while staying true to its legacy of producing exceptional sports cars.