Exploring the Mantel App: A New Community for Collectors
In February, a noteworthy collaboration emerged as Alexis Ohanian, co-founder of Reddit, joined forces with Brent Montgomery, known for producing “Pawn Stars,” and Evan Parker, the former general manager at The Athletic. Together, they launched Mantel, a specialized social network designed for collectors across various domains, including sports cards, trading card games, comic books, and more. This innovative platform aims to provide a dedicated space for enthusiasts to connect, share, and celebrate their hobbies.
Understanding the Purpose of Mantel
Mantel was conceived as a response to the growing demand for a community-oriented platform tailored specifically for collectors. While many existing apps in the collectibles market focus primarily on sales, Mantel emphasizes community engagement and the joy of sharing. In a market valued at approximately $493 billion, the founders recognized a gap: collectors often seek camaraderie and advice rather than a mere transactional experience.
The platform allows users to showcase their prized possessions through a feature called “Mantelpiece,” which acts as a digital display case. This not only fosters a sense of pride among collectors but also opens avenues for potential trades. Mantel’s approach is refreshing in a landscape saturated with sales-focused platforms, positioning it uniquely for those who want to celebrate their finds and connect with like-minded individuals.
How the Mobile App Enhances User Experience
Initially launched as a web platform, Mantel expanded its accessibility with the introduction of a mobile app, available on both iOS and Android. This move is crucial for collectors who are often on the go and want a seamless way to engage with their community. The app facilitates interactions through features like streaks, polls, and badges, integrating gamification to enhance user engagement.
Users can scroll through a main feed filled with posts from fellow collectors, access market reports, and gain insights from industry influencers. This wealth of information is invaluable for both novice and experienced collectors looking to stay updated on trends and best practices in their respective fields.
Fostering Community Through Niche Groups
One of Mantel’s standout offerings is its “Groups” feature, which allows users to create and join communities based on specific interests, such as “NBA Junk Wax” or “Vintage Non-Sports Cards.” Although this feature is currently web-only, it is set to roll out on mobile devices soon. This tailored approach helps users find their niche within the larger collectibles community, fostering deeper connections and more meaningful discussions.
The excitement of group interactions is complemented by Mantel’s vision of creating a space where trading and selling can occur without overshadowing the primary goal of community building. While transactions are permitted, the focus remains on sharing experiences and knowledge, a philosophy that resonates with many collectors who prefer a more social approach to their hobby.
The Vision Behind Mantel: Passion Meets Expertise
The founders’ passion for collecting informs every aspect of Mantel. Parker embodies the collector’s mindset, having pursued various interests from sports memorabilia to toys. Ohanian’s extensive experience with community-driven platforms like Reddit, combined with Montgomery’s background in content creation related to collectibles, equips Mantel with a strong foundation to thrive.
Their collective insight into the collector’s journey translates into a platform designed not just for functionality but for enjoyment. As Parker noted, “There’s nothing great in the collectible space for [sharing] content.” Mantel seeks to fill that void by prioritizing user experience and community interaction.
Investing in the Future of Collecting
Mantel’s potential is further underscored by its backing from prominent investors, including Courtside Ventures and Steve Aoki’s Aoki Labs. This financial support not only lends credibility but also signifies confidence in the platform’s vision and growth potential.
Although Mantel has not disclosed specific user numbers, it reports a thriving community with users averaging over 30 comments or posts monthly and engaging with content more than 100 times. This level of interaction indicates a vibrant and active user base, critical for the success of any social platform.
Navigating Monetization and Future Developments
While Mantel is currently free to download, the team is exploring various monetization strategies, including advertising and potential paywalls for certain groups. This approach will allow the platform to sustain its operations while continuing to provide value to its users.
In 2025, Mantel plans to introduce features like Stripe integration for easier transactions and private messaging to facilitate sales, reflecting a balanced approach that respects the community-oriented ethos while acknowledging the realities of the collectibles market.
As Mantel continues to evolve, it stands as a testament to the power of community in the digital age, offering a platform where collectors can gather, share, and thrive. Its focus on connection over commerce is a refreshing shift in a market often dominated by transactional relationships, making it a promising space for hobbyists eager to engage with their passions. Whether you’re a seasoned collector or just starting, Mantel provides a welcoming environment to explore the world of collectibles alongside fellow enthusiasts.