McLaren Automotive CEO, Michael Leiters, has been working tirelessly to revive the carmaker’s reputation and financial stability. Since taking over in late 2022, Leiters has focused on addressing organizational issues, resolving Artura delays, and securing funding for the company. Despite these efforts, McLaren still has a long way to go to regain the glory it had 12 years ago when the MP4-12C wowed the industry with its performance and drivability.
Currently, McLaren’s lineup consists of the 750S and 765LT, which are praised for their aspirational appeal. However, the GTS and Artura models have not gained the same level of acceptance from the supercar community. This lack of enthusiasm is evident in the company’s financial statement, with a loss of over $1 billion in 2023 equating to more than $500,000 lost per car sold.
Leiters recognizes the need for change if McLaren wants to excel in the market. While he didn’t reveal specific plans for the current products, he emphasized that supercars and Ultimate Series cars like the P1 and Senna would remain their primary focus. One strategy Leiters believes could set McLaren apart is the development of a lightweight electric supercar. He envisions a vehicle with a curb weight of around 3,300 pounds, similar to the Artura PHEV. In contrast, other electric supercars like the Lamborghini Revuelto and Rimac Nevera weigh significantly more at 3,900 pounds and 5,100 pounds, respectively.
In addition to pursuing an electric supercar, McLaren is also working on an SUV-like vehicle that offers “shared performance.” Leiters acknowledges that the term “SUV” has negative connotations in the superluxury segment. However, he believes that once the first SUV is successful and profitable, others will follow suit. Leiters envisions a plug-in hybrid powertrain based on a McLaren engine for this project. While he is open to partnering with other automakers, he emphasizes the importance of preserving McLaren’s core values and DNA.
Leiters also touched on other subjects during the interview, such as the need to strike a balance between serial production and limited editions. He believes that too many limited editions can dilute the brand’s exclusivity. Furthermore, despite the softening market for electric vehicles, Leiters sees potential in developing an EV supercar.
Overall, Leiters’ vision for McLaren’s future includes a focus on lightweight electric supercars, an SUV-like vehicle with shared performance, and a careful balance between serial production and limited editions. By staying true to McLaren’s core values and leveraging strategic partnerships, Leiters aims to bring the brand back to the forefront of the automotive industry.
Source: Road & Track