Meta, the parent company of Facebook, is currently testing its generative AI chatbot, Meta AI, on popular platforms like Instagram and WhatsApp in various markets, including Pakistan, India, and Africa. This chatbot takes direct message conversations to a whole new level by enabling users to engage in conversations, offering pre-programmed prompts or answering questions in real time.
One of the functionalities of Meta AI on Instagram is that users can interact with it not only through text but also utilize the feature to discover new content on the platform. By engaging with prompts provided by the chatbot, users can easily conduct searches within Instagram for specific content. This includes requesting suggestions for Instagram Reels through the chatbot, showcasing Meta’s intention to utilize generative AI for content discovery within the Meta platform as a whole.
Meta is actively testing several generative AI-based experiences, including Meta AI, in limited capacities. The company aims to gather user feedback and address any issues before considering a wider rollout. This approach demonstrates Meta’s commitment to refining their AI technology and ensuring a seamless user experience.
The chatbot’s capabilities are powered by Llama 2, Meta’s large language model. This advanced AI enables Meta AI to understand complex queries and deliver real-time information that is user-friendly and easily assimilated. With this technology, Meta has the opportunity to showcase its advanced language model and image generation capabilities to a global audience through the integration of Meta AI into WhatsApp and Instagram.
By taking this step, Meta has the potential to position itself as a leader in AI-powered interactions, surpassing the reach and functionality of its competitors. It opens up new possibilities for personalized and interactive experiences within these platforms.
In related news, Apple is facing a potentially costly court suit in the UK known as the “Apple Tax” case. This lawsuit could cost Apple billions of dollars. The case revolves around allegations that Apple has been overcharging app developers for its services and violating competition rules. If the lawsuit is successful, it could have significant financial implications for Apple.
