Meta, the organization behind Instagram, has made a significant change to its AI content recognition engine. In response to criticism from influencers and photographers, the label “Made with AI” has been replaced with “AI Info.” This modification was implemented because the previous classification incorrectly identified initial postings as being generated by artificial intelligence, leading to concerns and complaints from users.
Meta acknowledges that the previous labeling system lacked sufficient context and did not meet the expectations of the public. The new “AI Info” label aims to provide more clarity and enhance the quality of information regarding films and photographs that have been modified using artificial intelligence capabilities. Meta believes that this change will reduce misunderstandings and instill confidence in the potential applications of AI.
Upon the completion of this upgrade, all postings on Instagram will be designated with the new “AI Info” label. This change will take effect immediately, ensuring that users are aware of any content that has been modified using AI. Even minor adjustments made by AI will be classified under this label, providing transparency to users.
While some users have already reported seeing the new label, it may take a few days for it to be prominently displayed for all users. As part of this update, Meta has introduced pop-up notifications that inform users about the use of generative AI in a post. These pop-ups not only provide information about the technology but also offer further context for those who may not be familiar with it.
Meta is committed to continuously improving its AI labeling process and intends to collaborate with other companies in the market to achieve this goal. By partnering with organizations such as the International Press Telecommunications Council (IPTC) and the Coalition for Content Provenance and Authenticity (C2PA), Meta aims to establish industry standards for identifying content generated by AI.
However, it is important to note that Meta’s technologies still have limitations in identifying photographs generated by various AI systems. This is an ongoing challenge that the company is working to address.
In conclusion, Meta’s decision to replace the “Made with AI” label with “AI Info” is a response to user feedback and aims to provide more transparency and context regarding the use of AI in content creation on Instagram. By implementing this change and partnering with industry organizations, Meta is taking steps to improve the AI labeling process and enhance user understanding of AI-generated content.