Meta is making changes to how it labels content that has been edited or modified using AI tools on Instagram, Facebook, and Threads. The “AI info” label, which previously appeared directly below the user’s name, will now be moved to the post’s menu. However, the label will still be prominently displayed under content that was fully generated by an AI prompt.
According to Meta, the label will indicate whether the content is labeled based on industry-shared signals or if it was self-disclosed. This change is aimed at better reflecting the extent of AI used in content on Meta’s platforms. While this modification may seem insignificant, it raises concerns about the potential for users to be deceived by content that was edited using AI, especially as editing tools become more advanced.
This isn’t the first time Meta has made changes to how it labels AI-generated content. In July, the company changed the label from “Made with AI” to “AI info” following complaints from photographers who felt that the label was being added to their real photos. Meta acknowledged that the original label wording was not clear enough for users to understand that the tag did not necessarily mean the image was created with AI but may have been edited using AI-powered tools.
The decision to move the AI info label to the post’s menu could have unintended consequences. By making the label less visible, users may be more easily deceived by content that has been edited using AI. As AI editing tools continue to advance, it becomes increasingly important for platforms like Meta to find a balance between transparency and user experience.
The use of AI in content creation is a relatively new technology, and it is crucial for platforms to adapt their labeling practices to keep up with these developments. While Meta’s efforts to provide clearer labeling are commendable, there are still challenges in accurately distinguishing between content that was fully generated by AI and content that was edited using AI tools.
To address these concerns, platforms like Meta should consider implementing more nuanced labeling systems that provide additional information about how the AI was used in the content creation process. This could include details on whether the AI was used to generate the entire post or if it was only used for editing purposes. By providing users with more transparency and context, platforms can help users make informed decisions about the content they consume.
In conclusion, Meta’s decision to move the AI info label to the post’s menu is a step toward better reflecting the extent of AI used in content on its platforms. However, there are concerns that this change may make it easier for users to be deceived by content that has been edited using AI. As the use of AI in content creation continues to evolve, it is essential for platforms to prioritize transparency and provide users with clear and accurate information about the AI involvement in the content they encounter.