Microsoft Unleashes AI-Powered Designer App, Challenging Canva
Microsoft has officially launched its AI-powered Designer app, making it available for free to anyone with a Microsoft account. The app, which had been in preview mode, is now accessible on iOS and Android devices, as well as desktop computers. While the app is a powerful tool for those lacking creative skills, it may not be welcomed by designers, artists, and creatives concerned about AI-generated artwork.
Similar to Canva’s Magic Studio, Designer is a template-based editing app that allows users to create and edit images, design greeting cards, invitations, posters, and more. It also offers an AI feature called Restyle Image that can transform photos into AI-generated avatars using different artistic styles. However, the source of the AI’s training remains unclear.
Microsoft’s Designer app joins the ranks of other tech giants’ offerings in AI-generated creative tools. Samsung, TikTok, and WhatsApp have all introduced similar features, with Lensa making headlines for its AI image generator. The rise of AI-generated creative work has raised concerns among graphic designers and artists who fear the potential impact on their profession.
For users with a Copilot Pro subscription, Designer can be integrated with Microsoft 365 software such as Word and PowerPoint. This allows users to enhance documents and presentations with prompt templates and sticker generators. The app also connects with Microsoft Photos, enabling users to edit photos by erasing and replacing backgrounds, applying filters, and adding frames or markup.
Designer also offers a feature called Boosts, which enables users to create or edit AI-powered images and designs more quickly. Users receive 15 free Boosts per day, while Copilot Pro subscribers enjoy 100.
Amidst the concerns over AI-generated creative work, Microsoft emphasizes its commitment to responsible AI use. The company aims to build tools that harness the potential of generative AI while ensuring a safe and ethical experience for users. Microsoft’s blog post on the launch emphasizes its dedication to stewarding responsible AI use.
While Microsoft’s Designer app provides a valuable tool for users seeking to enhance their design skills, it also raises questions about the future of creativity and the impact of AI-generated artwork. As AI continues to advance, it is crucial to strike a balance between innovation and preserving the integrity of human artistry. Microsoft’s commitment to responsible AI use is a step in the right direction, but the industry as a whole must grapple with the implications of AI-generated creative work.