The revamp includes the rebranding of two existing products and the introduction of a new one. The first product, now known as Mintegral AppGrowth, utilizes machine learning to automate bid optimization throughout the campaign lifecycle. This helps drive user acquisition and improve business outcomes for developers.
The second product, renamed Mintegral Monetization, focuses on effectively monetizing users. It supports various ad formats to boost eCPM (effective cost per mille) results, maximizing earnings while maintaining user trust.
The third and newest addition to Mintegral’s product suite is Mintegral Retargeting. This solution allows clients to re-engage users and increase their lifetime value. By targeting users who have already interacted with their app, developers can improve retention and drive higher revenue.
These changes are not just cosmetic rebranding efforts; they represent a significant effort to streamline Mintegral’s offerings and enhance the client experience. The goal is to support seamless growth for developers and ensure that they have access to the most effective tools for user acquisition, monetization, and retargeting.
Mintegral is a subsidiary of Mobvista, a Singapore-based company listed on the Hong Kong Stock Exchange (1860.HK). In the first quarter of 2024, Mintegral reported revenue of $283.6 million, marking a 25.4% year-on-year increase. This growth can be attributed to the success of their machine learning-based smart bidding product, Target ROAS, which is now integrated as part of Mintegral AppGrowth.
Overall, this revamp positions Mintegral as a leading player in the mobile app advertising industry, offering a comprehensive suite of tools to help developers optimize their user acquisition and monetization strategies. With the addition of retargeting capabilities, developers can now further enhance their app’s performance and drive long-term user engagement and revenue.
