Mitsubishi is preparing to make a comeback in North America with the launch of several new models in the next few years. The brand’s “Momentum 2030” five-year business plan includes the introduction of an off-road SUV and the cult-favorite Delica van. These vehicles were teased in Mitsubishi’s preview of its future North American lineup, with the company planning to debut one new or redesigned model for North America annually between 2026 and 2030.
In terms of powertrains, Mitsubishi intends to utilize a full range, including combustion engines, hybrids, plug-in hybrids (PHEVs), and electric vehicles (EVs). The brand plans to expand into two segments it does not currently compete in and nearly double its current lineup of four vehicles in the United States.
While most of the vehicles in Mitsubishi’s teaser image are easily identifiable, there are a few surprises. The front row consists of two Outlanders, with the Eclipse Cross in the center-right of the back row. The Mirage and Outlander Sport are absent, as they are outdated models expected to be phased out soon. This leaves four unidentified cars, one of which is speculated to be the new Xforce crossover, primarily sold in Southeast Asia.
The highlight of the teaser image is the D:X concept, which appears in the center and is a preview of the next-generation Delica. The Delica has gained a cult following in the U.S. due to its combination of ruggedness and quaintness. Mitsubishi recognizes the untapped market potential for this type of vehicle.
Another intriguing vehicle in the teaser is a concept SUV shown in the top left corner. While details are limited, it features short overhangs, a short wheelbase, a boxy body, and significant ground clearance. It bears some resemblance to the MI-Tech concept and the Triton pickup without a bed. The size suggests it may compete with models like the Ford Bronco Sport or Subaru Crosstrek Wilderness.
There is also an unknown vehicle in the center-left of the back row that remains a mystery. It appears to be a small crossover, but its role alongside the other compact and subcompact SUVs in the teaser is unclear. Mitsubishi has hinted that some vehicles will be produced locally using assets from the Renault-Nissan-Mitsubishi Alliance, which could suggest a re-engineered Nissan model. However, it remains to be seen how this vehicle will be positioned in the lineup.
While the details are still speculative, Mitsubishi’s plans for new models in North America indicate a renewed focus on capturing market share and appealing to a wider range of customers. The introduction of an off-road SUV and the continuation of the Delica van reflect the brand’s understanding of consumer preferences and the potential for growth in these segments.
Overall, Mitsubishi’s upcoming lineup expansion promises to bring fresh and exciting options to North American consumers. By incorporating a variety of powertrains and targeting specific market segments, Mitsubishi aims to regain its relevance and establish a stronger foothold in the competitive automotive industry.
